What is CPC?

Cost per click (CPC) is the average cost an advertiser pays each time a user clicks their ad. It is a key component of the PPC (pay-per-click) model: the advertiser is not charged until someone clicks the ad. 

Example of CPC

If you get 100 clicks after spending ₹500, your CPC is ₹5.

Formula to Calculate CPC

CPC = Total Ad Spend / Total Clicks

Benefits of CPC

• Measures campaign efficiency
• Optimizes bidding strategy
• Helps control ad costs
• Improves budget allocation