With social media ads flooding every feed, it has become increasingly important for brands to stay ahead of the curve. Gone are the days when running one ad campaign requires months to get started. And if you're still doing the same, you need to give yourself a reality check. What if I told you there...
Reading Time: 11 minutesAround 2.7 billion people log into YouTube every month, watching a billion hours of video daily. Considering this, brands are flocking to this platform, as they realized it’s where attention lives, and if you’re not advertising here, you’re missing out. But let’s be real, making ads the old-school way can feel like climbing a mountain. […]
Reading Time: 9 minutesAI is everywhere! Is it all hype, or is it actually taking over the world by storm? Well, the technology is still growing, but when it comes to its integration into the marketing world, it’s undeniable. From creating AI Instagram ads to connecting with your target audience, the future of AI ad creation is bright. […]
Reading Time: 6 minutesYour TikTok ads don’t blend into the For You Page, so your potential buyers scroll past instantly. That’s where most brands go wrong. On TikTok, disruptive content does not win. Content that feels native to the platform does. What began as an entertainment hub has evolved into one of the most potent performance marketing platforms, […]
Reading Time: 7 minutesThere’s an old Chinese saying: “It doesn’t matter if you have ten rusted swords, the one with the sharp blade matters”. Performance marketing is no different. In 2025, what you need isn’t tons of performance marketing tools, but the right ones. Tools that move fast, track in real time, create content on demand, and scale […]
Reading Time: 7 minutesThere is no better platform than Facebook for advertising a brand. With over 3 billion people scrolling through Facebook every month, it’s like a massive party where you can shout about your brand. But let’s be real, standing out in that crowd? That’s the tricky part. I’ve been there, burned some cash on duds, and […]
Reading Time: 7 minutesIn the film Her (2013), Joaquin Phoenix falls in love with an AI who understands him better than any human. Now imagine that, but for your customer. AI in marketing doesn’t just automate tasks. It understands your audience: what they want, when they want it, and how they prefer to be addressed. It’s not creepy-romantic. […]
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