If you are on the lookout for the best free Shopify apps for your store, you are probably already aware of how much impact they can have on your e-commerce business. Shopify is one of the largest e-commerce platforms and has over 6600 apps listed on its app store. 

With so many apps built solely to enhance the e-commerce experience, it’s almost impossible to ignore the transformative potential and not leverage the power of Shopify apps available for free. 

Let’s find out more about the functionalities free Shopify apps have to offer.

Why Shopify Apps Matter For E-commerce Store?

Shopify is not just an e-commerce platform that allows users to create their websites and sell products by allowing them to upload and sync their catalogs. Shopify also serves as an app store with numerous tools and applications that users can install. Many Shopify apps are built and developed by third-party developers. 

Most of these applications are made specifically for e-commerce businesses, providing unique features that directly cater to Shopify e-commerce stores. By including these applications, e-commerce businesses can improve their overall functionality by enhancing their customer experience, user journey, marketing efforts, and more. 

The next section will discuss the best free Shopify apps 2024. These free apps are available for e-commerce businesses to try and explore new features to maximize their sales.

11 Best Free Shopify Apps 2024 To Increase E-commerce Sales

For any e-commerce business, time holds the most value. Relying on efficient tools can significantly help a business not only improve their working, but also help in exploring new avenues that businesses might not be able to otherwise. 

Here are some of the best Shopify apps available for free on the Shopify app store:

1. Omnisend – Email Marketing

Omnisend is a highly used email marketing tool and one of the best free Shopify apps you can explore for your e-commerce. The tool has a full suite of features such as sending personalized emails to reduce cart abandonment and more features required for an effective email marketing campaign. 

Even though its free plan offers limited functions, it includes up to 500 emails per month, free email templates, pre-built workflows, and complete customer support.

2. Tagshop – Shoppable Instagram & UGC

Nowadays, businesses are pro-social media, investing significantly in content creation and collaborations. However, utilizing this content efficiently is a major loophole that businesses face.  WIth Tagshop, users can easily utilize social content by collecting it, curating it and turning it into shoppable. 

Tagshop allows users to integrate the collected content compellingly into various e-commerce touchpoints like homepage and product pages. The tool offers a forever free plan with basic features for e-commerce businesses.

3. Tagembed

Tagembed is an amazing social media aggregator Shopify app. With Tagembed, businesses can showcase content from 17+ social media platforms like Instagram, Facebook, etc on their Shopify stores. The tool offers many features such as social media widget customization by changing the themes and layouts of widgets. Users can also try their hands on the moderation panel that removes irrelevant social media content from the widget. 

The tool has various paid plans- including a forever free plan that provides basic features to the users. Signing up with Tagembed is even easier as it requires no credit card details. 

4. Growave – Loyalty and Wishlist

Growave is a versatile e-commerce tool on Shopify that offers loyalty, referral, and wishlist functionality. The tool can be managed easily from a single dashboard without requiring coding. 

The tool has multiple plans for businesses – including a free plan that provides limited yet effective features. With Growave, tools can acquire more customers organically through referral programs, photo and review collection, and more!

5. Tidio – Chat Support

Customer support is a crucial part of maintaining a synergy between customers and brands. Having an efficient tool that can support businesses in communicating effectively with their customers is nothing short of a necessity. 

Tidio is a live chat tool that offers a forever free plan to users providing live chat support, chatbots and ticketing functionalities.

6. Privy – Pop-ups & Notifications

Email marketing is a significant marketing strategy that can undisputedly improve brand awareness, visibility and revenue. Privy is a popular tool offering brilliant email and SMS marketing features, allowing users to design different types of emails – newsletters, welcome mails, etc. 

Privy’s free plan offers basic features like unlimited pop-ups, Shopify coupons and expert onboarding. The tool is perfect for e-commerce businesses looking to include email marketing in their strategy.

7. DSers – Dropshipping

DSers is a dropshipping app for Shopify built to work with AliExpress. The platform offers a free forever plan for Shopify users and offers features like bulk ordering, basic mapping, and store management.

With DSers, you can streamline dropshipping, find suppliers, and instantly import products. The tool is one of the best free apps for Shopify, helping automate order fulfillment and offering features like bulk processing and real-time order tracking.

8. Avada – SEO & Image Optimization

Avada is a free SEO and image optimization tool that helps users easily enhance their business’s digital marketing efforts. With Avada, users can boost website and page speed, improve website vitals and optimize SEO rankings. 

The tool is an excellent addition for e-commerce businesses and one of the best free apps for your Shopify business to improve your SEO effortlessly.

9. Recharge Subscriptions

Recharge Subscriptions is an industry-leading subscription app on Shopify that allows users to build better customer journeys through its seamless features. 

The tool helps businesses set up revenue-generating subscription plans, manage customer accounts, and handle recurring payments. With Recharge, businesses can create product bundles and offer a unified checkout to create a fully immersive experience.

10. BeProfit

A clear picture of your business’s ups and downs, profits and losses, and overall financial activities is necessary for e-commerce success. With BeProfit, businesses can keep track of profits from sales, track discounts, and shipping profitability. 

BeProfit is a must-have tool and one of the best free apps for your Shopify business to profit most from your business with its personalized expense management insights.

11. The Convertway: SMS & WhatsApp Marketing

The Convertway is a mar-tech platform that helps Shopify merchants grow conversions effortlessly and increase their sales via SMS and WhatsApp marketing automation.

With Shipway, you can increase your sales by building your customer base using subscriber opt-in, segmenting your subscribers for targeted marketing, automating abandoned cart reminders to urge people to buy from you, sending win-back messages to retain old/lost customers, and running broadcast campaigns during Sale, festivals and other special days to boost your customer engagement and further increase sales.

12. ReConvert

ReConvert is one of the best free Shopify apps in 2024, offering upsell opportunities for businesses like post-purchase upsells, thank you page upsells, and discounted upsells for additional sales. 

ReConvert has many features that can immediately boost AOV by offering personalized and enticing post-purchase offers. The tool aims to influence customers’ purchase decisions by creating attractive bundles and visually appealing upsell offers that enhance the overall customer experience.

How To Choose The Right App For Your Ecommerce?

Even though there are uncountable apps available on Shopify for e-commerce businesses, not every application can suit your specific business needs. 

Here are some factors businesses should consider before choosing a tool for their e-commerce business.

1. Check the tool’s compatibility with your store

Ensure that your Shopify app is compatible with your e-commerce store. Many platforms may have different technical requirements and integrations. Confirm that the app seamlessly integrates with your existing system to avoid compatibility issues that could disrupt your operations.

2. Know your business requirements

Layout your business needs and requirements before choosing an app. Identify features and functionalities that will streamline your tasks and contribute to the growth of your e-commerce business. Whether it’s inventory management, payment processing, or marketing tools, a thorough understanding of your requirements will help you select the right app.

3. How good is the return on your investment

Evaluate the return on investment (ROI) offered by the app. Consider the cost of the app in comparison with the benefits it brings to your business. Assess short-term and long-term benefits, factoring in increased efficiency, sales growth, and customer satisfaction. This analysis will help you determine the app’s true value for your business.

4. Check the reviews and ratings

Research and read reviews from other users who have experience with the app. Ratings and feedback provide insights into the app’s performance, reliability, and user satisfaction. Respond to positive and negative reviews to understand potential strengths and weaknesses. This information is invaluable in deciding whether the app aligns with your business goals and expectations.


Shopify is one of the fastest-growing e-commerce platforms globally, with over 7,000 apps listed. Each app on the platform has something unique to offer; however, what’s best for your business might be subjective. 

In this article we have discussed 11 best free apps for your Shopify business. Some apps offer more features than others, while others offer better ROI. The key lies in aligning the app’s capabilities with your business requirements.

Frequently Asked Questions

How can I find the Best free Shopify apps for my store?

Visit the official Shopify App Store and use filters to browse free apps relevant to your business. You can look for apps with positive reviews, tool compatibility, and various features.

Are free apps as reliable and secure as paid ones?

Yes, free apps are as reliable and secure as paid apps. The only catch is that they might offer limited features and functionalities. For best results, explore different apps and determine which tool best suits your needs.

Can I integrate free Shopify apps with my existing tools and platforms?

Some Shopify apps offer the ability to integrate with existing tools and platforms. For example, Tagshop is a shoppable Instagram tool that allows users to collect content, turn it shoppable, and integrate it into their ecommerce touchpoints.

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