7 Best Video Testimonial Software in 2025 (Free and Paid)

Reading Time: 9 minutesAre you looking for ways to boost your business credibility and increase customer trust? Believe it or not, in today’s digital landscape, your prospects are no longer interested in the branded content you showcase. They only care about the opinions of other customers about your brand.  Around 72% of customers trust a brand more with […]

11 minute read

Display Reviews on a Website: Step-by-Step Guide

Reading Time: 9 minutesWhen it comes to validating your business, customer reviews hold the same importance as the revenue you’re bringing in.  They represent success, customer satisfaction, and, hopefully, how others love your brand. Most brands are still looking for incredibly unique ways to gather more and more authentic reviews. Authentic reviews will foster engagement and build trust […]

10 minute read

What are Ratings and Reviews? A Complete Guide

Reading Time: 9 minutesIf there’s one thing that technology can’t win, is gaining customer’s trust. Brands, even today, hustle themselves up to win customers and get positive reviews at a higher pace. Ratings and reviews serve as a compass for potential customers and contribute to us as a brand in the feedback mechanism. Businesses must understand the importance […]

10 minute read

8 Types of User-Generated Content (UGC) You Need to Know

Reading Time: 6 minutesIf you think user-generated content (UGC) is just a couple of photos users share on social media, then you must think again. UGC is any type of content created, published, and/or submitted by customers of a particular brand. It is unbiased and can be published by any user, fan, follower, or influencer showcasing their brand […]

8 minute read

Why Customer Reviews are Important for Every Brand

Reading Time: 10 minutesHow frequently do you respond to your customers’ reviews? Most probably, in your free time.  If you do not consider reviews important in 2025, you risk your business significantly. In today’s economy, customers are the driving force of any business, and making them feel valued is more crucial than ever.  Every day, potential users evaluate […]

12 minute read

UGC Vs. Influencer Marketing: Which One You Need to Choose

Reading Time: 5 minutesConnecting with an influencer’s large audience has become a smart move for many businesses to reach their target market. Over 78% of marketers in the US plan to use influencers in future marketing.  But wait! There’s something new on the rise. Similar to influencer marketing but different enough to capture attention with uniquely User Generated […]

7 minute read

UGC For Holiday Marketing: Best Practices and Tips

Reading Time: 4 minutesUser-generated content and the holiday season go hand in hand, just like black Friday and Cyber Monday. The holiday season is one of the best times for brands to connect, boost engagement, drive sales, and gather loads of UGC. While no tool is quite like a UGC holiday campaign, you can create your own.  By […]

6 minute read