We are living in a time where customers have the least attention span. Brands rely on video marketing to engage more people and hence increase their sales and this is where ecommerce video marketing comes into the picture.
Ecommerce video marketing has gained a lot of attention and popularity in the past few years. Marketing videos have the potential to inform, engage, and capture the attention of a customer, making them an ideal tool for any brand in 2024.
91% of businesses used video as a marketing tool in 2023, an all-time high since 2016. Want to know how you can utilize video marketing for your e-commerce business? You’ve come to the perfect blog.
We are going to discuss the best ecommerce video marketing examples that a brand can incorporate into its marketing strategy. Along with that, we will also talk about different forms of video marketing and its benefits.
So without further ado, let us get into it.
What is Ecommerce Video Marketing?
Video marketing is a process used by brands to create engaging videos, such as product launches, informational content, and testimonials, to market their products.
Brands can use video marketing across all their marketing channels including their website, social media platform, emails, etc. It is a great way to create emotionally engaging content for the customers to the brands. Below are 6 different types of video marketing for ecommerce:
6 Different Types of Video Marketing
Video marketing is known for building trust and engagement of an e-commerce brand. 81% of marketers say video has directly influenced their sales.
1. Shoppable Videos
Shoppable videos are interactive videos that help website visitors purchase a product directly. People can browse, learn about, and buy the product with shoppable videos. This allows e-commerce businesses to remove friction in the selling journey and increase their revenue.
2. Product Videos
Product videos are the simplest form of video marketing examples for e-commerce. To begin with, brands can skip the hassle of video creation and simply utilize user-generated video content.
A product video explains the usage and benefits of the product in question. Product videos are a remarkable marketing strategy that can improve a brand’s visibility by focusing on the experience of the product rather than just its features. These types of videos are useful to build trust and credibility of the product.
3. Customer Testimonial Videos
Customer testimonial videos are a marketing asset for the e-commerce industry that feature an existing or past customer’s first-hand experience of a product in their voice. Video testimonials are considered great social proof since they involve a real person sharing how their pain point was resolved using a particular product. These testimonial videos can communicate the impact your e-commerce brand is creating by featuring real customer feedback.
4. Social Videos
Social videos are crisp videos crafted to be shared and watched on social media platforms like Instagram, Facebook, TikTok, etc. Such videos are short, entertaining, and attention-grabbing, with a goal for people to like, share, and comment. Social videos help the business to maintain an active and engaging social presence.
5. Live Videos
A Live video, also called a Live stream, is a video broadcast in real-time over the internet. Unlike all the videos you watch on video-sharing platforms, live videos are not shot beforehand. They allow the users to interact with the broadcaster in real-time through live chats and comments.
For an e-commerce business, live videos can help it interact with its customers. Brands can utilize the Live videos for product demonstration in detail, addressing potential concerns viewers might have. This clarity can lead to impulse buys.
6. Educational Videos
Education videos are meant to educate the audience about a specific problem that they are experiencing or relevant topics they would be interested in. This helps the brands to set themselves as a reliable source of information. Hence, it builds trust and credibility with the potential customer who are more likely to consider their products and services when the need arises.
Key Benefits of Ecommerce Video Marketing
Here are some benefits of video marketing for your ecommerce
1. Increase Revenue
Brands using video marketing generate 49% more revenue than those who don’t. Video marketing can be used as an advertising tool that is visually appealing and much informative at the same time.
When you incorporate compelling videos on your websites or channels, you effectively showcase the products/ services that you offer. This ultimately leads to increased brand awareness and sales.
2. Influence Buying Decisions
Incorporating UGC videos into a marketing strategy can enhance buying decisions instantly.
How?
People often rely on reviews when purchasing. Understanding the factors influencing the buying decision helps a you tailor a marketing strategy for your brand to build trust and credibility with your target audience.
3. Increase Web Traffic
Marketing video helps you capture attention and communicate information more engagingly than text and still images. People are more likely to process visuals faster when it is presented as a video. Knowing this nature, you can showcase video content on your website, eventually boosting web traffic.
4. Increase Product Demand
Video marketing can help you weave a story showcasing its features and benefits in a relatable way. This emotional connection sparks a desire for the product in the customer’s mind, making it memorable. Videos can convey how a product solves a specific problem or pain point for the viewer. This creates a sense of urgency and highlights the value proposition of your product.
5. Create Memorable Experiences
Videos have the maximum potential to stay in the heads of your customers. Video marketing can easily help e-commerce business owners to embark on a memorable experience for their users. Videos can evoke emotions among your target audience.
Let’s take a look at the best video marketing examples for a better understanding.
12 Best Video Marketing Examples
Marketers are well aware of the power of video marketing campaigns. The best ecommerce video marketing campaign is one that appeals to the audience and comes naturally to them. Here are some of the best video marketing examples, go through them and take inspiration from their strategies:
1. NovaNude
NovaNude is a women’s swimwear brand. This brand is known for its bold and quirky beachwear. Being an apparel brand, NovaNude has a hefty investment in influencer marketing and creator collaborations.
Considering that, they wanted to showcase user-generated and influencer-generated content on their website and display how their products look in real life.
As a result, they integrated a shoppable video example on their website home page. This helped the brand to improve its conversion rate dramatically as the website visitors were able to relate to the video content on the website.
2. Malandra Jewellery
Malandra is a premium jewelry brand that uses video marketing to a different level using Shoppable UGC galleries. Malandra has a well-established and engaging community, which they could cash on their website. Being a Shopify merchant, Malandra Jewellery used Tagshop to embed social UGC galleries. This enabled them to provide a 3x user engagement and revenue.
3. Redsbaby
Redsbaby is a US-based brand that sells baby prams and strollers. Their video marketing strategy is exceptional and worth taking action on. Redsbaby creates Instagram videos for their target audience, highlighting all the features of their strollers and pram. But that’s not the only thing. As a part of their video marketing strategy, they have also added a Shoppable CTA button to each of their Instagram Shoppable videos. This helps their followers and target audience to purchase the products directly from Instagram.
4. Beardbrand
Beardbrand is one of the most popular direct-to-customer men’s hair product brands. Reviewing their ecommerce video marketing strategy, by leveraging their blog posts and YouTube videos, they drove organic traffic and achieved a revenue of 100 million dollars in 2019. You can also find welcoming videos on their homepage.
5. Then I Met You
Then I Met You is a skincare brand that emphasizes millennials and Gen Z interested in clean, results-oriented skincare routines and a brand with a strong social chonscience.
Their Instagram video content pillars often include ingredient breakdowns where they inform their target audience about the formulation of their products.
They also feature influencers incorporating TIMYOU products into their skincare routines. TIMYOU has also made its products shoppable through Instagram reels.
6. Meshki
Meshki is a fashion boutique known for its extraordinary women’s clothing and accessories. This brand has integrated shoppable videos into its landing pages. With the help of branded videos, Mehski is able to generate more traffic and increase the average time spent on their website.
7. IKEA
Ikea is one of those brands that have excelled in video marketing. They focus on creating a sense of community, affordability, and stylish living solutions for young people starting their families. Through their videos, they inspire their target audience to create a functional and comfortable home. Their videos often offer aesthetic appeal and innovative ideas that entice customers to home improvement projects.
8. Dr. Dennis Gross
Dr. Dennis Gross is a leading skincare brand that sells men’s and women’s skincare products. The brand has set great video marketing examples for the other brands in the row. Dr Dennis wanted to showcase all the outcomes experienced by their actual customers.
As a result, they chose to showcase their UGC videos. Not only that, they also made a smart move by turning these UGC galleries into Shoppable for maximum conversion.
9. The World of RH
Furniture brands rely on media generated by real customers. The World Of RH utilized branded videos to showcase how their products look in real-life settings. The World Of RH integrated videos on their homepage to attract the attention of their visitors.
The brand used videos to create a storyline and imbibe emotions into their products. They also created clickable videos for their visitors to explore the entire collection.
10. Swarovski
Swarovski is again a premium jewelry brand known for its high-quality American diamond and crystal jewelry. Swarovski used a remarkable approach to strengthen their video marketing approach like using shoppable videos.
The brand used high-quality videos highlighting its intricate products. They also perform influencer and celebrity marketing as a part of their ecommerce video marketing strategy. In 2019, they collaborated with Zendaya. This collection was inspired by Zendaya’s style and it was a big hit with her fans.
11. Nike
Nike is a video marketing master, consistently creating content that appeals to a global audience. Nike, in its video marketing strategy, focuses on a wide range of athletes (from professional athletes to weekend warriors).
12. Dr. Squatch
Dr. Squatch is a men’s skincare and beauty brand. Taking ecommerce video marketing examples, Dr. Squatch curated a shoppable UGC gallery on their website showcasing how one can use their products. The Shoppable UGC gallery they offered included product reviews and testimonials that website visitors could see. This helped the brand generate more revenue.
Now that you are aware of some of the best ecommerce video marketing examples, let us get into video marketing tips.
Read More: Cosmetics and Beauty Marketing Strategies
Crucial Video Marketing Tips for E-commerce
E-commerce businesses face unique challenges. The primary one of them is knowing how to showcase their products on websites in the most effective way. Video marketing can be a perfect solution for this issue.
1. Showcase Your Products in Videos with Shoppable Tags
Shoppable tags are interactive clickable elements embedded within a video. These tags can be linked directly to the product pages of the website, allowing the viewers to seamlessly transition from discovery to purchase. This eliminates the friction points and capitalizes on the momentum created by the engaging video added to the brand.
One of the most efficient tools that can help you create shoppable videos is Tagshop. It is a shoppable UGC and visual shopping platform for e-commerce brands. With Taghop, brands can exponentially enhance the impact of their visual marketing strategies. This will help them drive more conversion and create a positive customer experience.
By providing a seamless transition from product discovery to purchase, Tagshop capitalizes on the momentum generated by the engaging video content.
2. Add UGC Videos to your Marketing Campaigns
UGC videos by your real customers add a layer of trust to your marketing efforts. People trust the opinions of other customers rather than traditional marketing strategies. Seeing real people enjoy your products is always a strong endorsement.
These videos provide a different perspective to your products as they show them in a real-life setting. Sharing videos like these in marketing campaigns creates a sense of community and encourages user interaction.
As an e-commerce brand, you can opt for many various tactics to get more UGC. One of which is to encourage your customers to create videos using your product. You can also offer them an incentive to do the same.
3. Tell Stories through Videos
As an e-commerce brand owner, you should know how to go beyond simple product demonstrations and craft a narrative that resonates with the audience. This can be done through customer testimonials, demonstrating how your products solve a problem, or sharing the journey of how the products are made.
With the power of storytelling through videos, you create a deeper connection with your audience.
4. Repurpose your Videos
The beauty of video marketing lies in its versatility. To utilize your videos more often, it is a good approach to repurpose them. You can break down longer videos into small-size videos on social media platforms like Instagram reels, TikTok, and more.
You can also embed videos in relevant blogs to enhance the impact of written content. This might spark curiosity and grab your audience’s attention for a longer period.
Another great way of repurposing video content is to incorporate video snippets into email campaigns to grab attention and make it more actionable. This eventually helps to increase conversion.
5. Collaborate With Influencers
Brands often collaborate with influencers by asking them to create videos for their business. It is a smart approach for an ecommerce brand as it redirects the followers of the influencer to your brand page or website. Seek out influencers whose target audience aligns with the ideal customer persona.
You need to select the best-suited influencer for your neeche to get maximum result. You must work with them to create video content that is authentic to their style and aligns with your brand messaging. The influencers should showcase your products in a way that feels natural and resonates with their audience.
When you collaborate with influencers, it helps you to connect with the maximum of potential customers in less time.
Conclusion
Incorporating video marketing into your ecommerce strategy can have a significant impact on your brand’s success in 2024. The diverse range of video marketing examples for e-commerce, such as shoppable videos, product videos, and more offers unique opportunities to engage the audience and drive sales. The benefits of ecommerce video marketing are undeniable. Not only can it help you boost the revenue of your business but also project your products in a manner that they become memorable.
As the trend of ecommerce videos continues to grow, businesses need to stay ahead of the curve and utilize the power. We have mentioned all the necessary details about ecommerce video marketing examples. So, go ahead and try them all.
