13 Best Video Shopping Platforms in 2025

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From Instagram to TikTok, videos and reels are everywhere. Even Brands and marketers always look for the best option to make their shoppers comfortable during their online shopping journey with a streamlined shopping experience. Video Shopping is one of the best ways to attract customers as it shows the product to them most conveniently. This blog will serve all you require to learn about e-Shopping video platforms. From the basics to the best video Shopping platforms, we have covered everything.

What is a Video Shopping Platform?

Video Shopping platform is a solution that combines the magic of video in e-Shopping. It is a shoppable video that customers can watch and purchase from the link mentioned in the video. Video Shopping platform is an essential tool to drive traffic, and engagement and boost sales to manifold. The best strategy for using video in shopping is using short-form video content, and live shopping with cross-platform promotion to maximize reach and effectiveness. Let’s dive deeper into this topic:

Key Features of a Video Shopping Platform

Some of the key features that must align with video e-Shopping platform include:

1. Powerful video hosting and streaming capabilities– A good video Shopping platform must run without buffering. It should have robust hosting and streaming functions for a smooth user experience. 

2. In-video shopping cart– In-video shopping cart is a feature in which a product video has a clickable add-to-cart button. This will help in the smooth checkout process. 

3. Seamless e-Shopping integration– Smooth e-Shopping integration will provide a great shopping experience and easy order processing. A seamless integration must include easy product catalog sync, order management, easy payment gateway, and other relevant features. 

4. In-depth analytics – Shoppable videos provide in-depth data about user behavior, preferences, and buying intent. Monitoring each of them and building a strategy accordingly will help in sales and conversions.

5. Product listings into video content– Integrating product listings into the video content is necessary so that customers can navigate the products shown in the videos smoothly. 

6. Live streaming and pre-recorded videos– Video e-Shopping has two types of models – Live streaming where customers can interact directly with the sellers and do live shopping whereas pre-recorded videos keep customers engaged without the sellers’ presence. 

7. Augmented Reality in video Shopping– Integrating AR into the platform will give your customers a real-time experience of the product as they can try it virtually when the video is running. 

Importance of Video Shopping in Today’s Market

The importance of video Shopping in today’s world is unparalleled. It has gained a central place in the market as video marketing has been successful in providing users with the most realistic experience. Users are spending ample amounts of time scrolling video content and this makes video Shopping important and the most potent tool. Here are some of the reasons to make you aware of the importance of video Shopping

1. Interaction and Engagement – Marketing is everywhere, right? So to stand out in the crowd you should stop going with the flow and strategize something unique. Videos are the best way to interact and engage with your audience. Storytelling and showcasing the products with the help of videos make the audience acquainted with the brand.

2. Improved user experience – As shoppers see the video products on your website, they will automatically feel the originality of your brand meanwhile their user experience will also improve.

3. Authenticity and Transparency – As you showcase the products in the form of shoppable videos your brand will be transparent and loyal towards your customers. 

4. Building trust – Videos are the heart of any organization. Shoppable videos put an authentic face to a brand by letting the audience know that they are buying from a trusted source. 

5. Increase sales and conversations – When talking about shopping, sales, and conversions are cherry on top. 88% of marketers say video has helped them increase user understanding of their product and service. This helps in boosting sales and conversions.

Top 13 Video Shopping Platforms

To be very specific, finding the right video Shopping platform for your business depends upon the type of brand. Be it a clothing brand,  jewelry brand, or any other, every business has its own needs and wants. Here are some key points that will help you in choosing the right platform for your business. Here is the list of the 13 best video Shopping platforms: 

1. Tagshop

Brief overview:

Tagshop is a leading video Shopping platform offering various features such as customized themes, video content aggregation through various social media channels, and seamless e-Shopping integration with various platforms such as Shopify, WooShopping, etc. Tagbox has proven itself the best platform when it comes to a great user experience.

Key features and benefits

• With advanced AI features Tag Shop gives you the best recommendation for each post
• Tagshop offers easy UGC approvals from the user, keeps you compliant and legal
• Tagshop comes with a SnapUp feature from where you can get the content uploaded directly saving time to uploading it manually
• Tagshop helps you to connect with content creators too! Yes with this feature you can contact influences for video collaboration and save your valuable time.
• Tagshop allows you to sync product categories easily with which you can manage all the products from one place.
• With Tagshop you can set up Google Analytics and track all the conversions seamlessly. 

Pros

• Seamless aggregation of videos from multiple social media platforms
• Advanced conversion tracking
• Customized themes and layouts
• Advance AI features
• Simple setup
• Robust hosting and streaming 
• Easy e-Shopping integration

Cons:

• Live live-streaming video option is not available in Tagshop

Pricing

Tagshop comes with flexible pricing options for all business sizes. Pricing options include:

Monthly Plans

• Free – $0 / month
• Starter- $ 49/month
• Growth- $99/month
• Enterprise- This includes custom features and pricing plans

Annual Plans

• Free – $0 / month
• Starter- $ 39/month
• Growth- $79/month
• Enterprise- This includes custom features and pricing plans

2. Bambuser

Brief overview

Bambuster is a great platform when it comes to video Shopping. It provides them with an interactive and personalized shopping experience. It is a live video shopping platform with customers through videos, chats, and voice. It also has powerful insights and analytics for better decision-making. It provides users with customization options which helps in meeting the individual demands of the business. 

Pros 

• Interactive live streaming experience
• One-to-one and one-to-many shopping experience
• Easy integration with e-Shopping platforms
• Provides a high level of security to the users 
• Data and analytical tools to track consumer behavior and preferences
• Customization options 
• live video shopping platform

Cons

• Chats with sales experts live on websites are not available 

Pricing

• Starter Plan-$650/month
• Advance Plan – Contact their sales team for this plan
• Scale Plan- Contact their sales team for this plan

3. Talkshoplive

Brief overview

Talkshoplive is the leading shopping video Shopping platform that provides a great experience to its users. It is a live video shopping platform with features such as chatting with your audience, live selling, in-platform purchasing, and much more.

Pros

• Reliable shopping experience
• Seamless integration
• In-stream checkout

Cons

• One-to-one selling is not available

Pricing

• Basic – $5.99/month
• Premium- $29.99/month
• Enterprise- $89.99/month

4. Shoploop

Brief overview

Shoploop by Google is a video Shopping platform that lets users shop through short and entertaining videos. It comes with various features such as seamless user experience and deep insights. Their main aim was to give all the information on a single platform rather than jumping into various websites. 

Pros 

• Great for content creators 
• Provides short and informative video
• Enhanced engagement
• Better product visualization

Cons

• Performance tracking in shoploop can be tricky 

Pricing

5. Videowise

Brief overview

Videowise is a video Shopping platform that focuses on driving conversions with next-level AI-optimized media. It seamlessly gets integrated with various e-Shopping platforms. It has various relevant features such as AI-powered performance content personalization and much more. 

Pros

• AI-powered performance
• Drives engagement and conversions
• Ecomm platform integration
• Custom API integration

 Cons

• The user interface is a bit tricky

Pricing

• Starter- $99/month
• Scale- $249/month
• Enterprise- Custom pricing options

6. Tolstoy

Brief overview

Tolstoy is a shoppable video platform focused on driving sales and increasing engagement. Tolstoy’s shoppable video content can be embedded on merchants’ websites in various formats such as landing pages. It is best known for creating interactive quizzes for promotion.

Pros

• Interactive video platform
• User-friendly interface

Cons

• Faces some issues during embedding

Pricing

• Pro- $19/month
• Business- $299/month
• Enterprise- Custom pricing options

7. Giosg

Brief overview

Giosg is a live video shopping platform that provides features such as live chat, chatbots, AI recommendations, one-to-one video calls, one-to-many live streaming shopping, and much more to create an immersive experience for buyers and boost sales. 

Pros 

• Customization Options
• Advanced user targeting
• Flexible video streaming
• Focus on sales and engagement

Cons

• Inflexible video analytics

Pricing

Refer to their salesperson for pricing details 

8. Klarna

Brief overview

Klarna is a live video shopping platform that comes with great integrations such as video chat, text messages, one-to-one, and one-to-many. With Klarna we can create engaging content and generate sales. 

Pros

• Flexible payment options
• Live Chat feature available

Cons

• Audience targeting is limited

Pricing

Refer to their salesperson for pricing details 

9. Streams.live

Brief overview

Streams. live allows your customers to purchase directly from the live session. It also comes with a live shopping AI assistant that helps in live Shopping sales. With their in-depth analytical tools to can summarise your analytics report which helps in studying the audience. 

Pros

• Embedding is easy
• Live chat features which can lead to instant shopping

Cons

• Archiving video is not possible

Pricing

• Free- $0/month
• Pro- $199/month
• Enterprise- Custom pricing options

10. Channelize.io

Brief overview

Channalize.io lets you stream the video within your apps and website. It is a great e-Shopping video-shopping platform that has various live chat tools and easy integration. Channalize.io has a proven track record with various industries and also has great customer support. 

Pros 

• Great customer support
• Robust streamlining performance
• Customized and adaptable designs 
• Smooth add-to-cart and checkouts 

Cons

• The user interface is a bit limited

Pricing

• Free- $0/month
• Starter- $19/month
• Pro- $249/month
• Custom- Custom pricing and features

11. Live Scale

Brief overview

Live Scale is a shoppable video Shopping platform that uses gamification and interactive tactics to drive engagement. It comes with various custom features such as video chat, message options, modification, and much more.

Pros

• Easy add-to-cart and checkout
• Live chat feature
• Third-party integration

Cons

• This does not support the app version

Pricing

Custom pricing is available. Contact their salesperson for details. 

12. Conferwith

Brief overview

Conferwith provides their customers with real-time experience. It comes with a one-to-one interaction feature, has easy integration, and diverse client base. It has a special characteristic with which you can add items to a “shared basket”

Pros

• One-to-one interaction
• Customer-centric approach
• Easy integration

Cons

• A bit higher when it comes to pricing

Pricing

Offers a 30-day free trial after which the software is available for $490/month.

13. Smartzer

Brief overview

Smartzer is a video Shopping platform that provides its users with actionable content. It helps drive up to 8x ROI and great engagement and generates a higher click-through rate. Their Hotspot feature allows you to create a pop-out cart which helps to generate higher click-through rates. 

Pros

• The hotspot feature generates high-engagement
• It has a sleek interface

Cons

• WordPress integration is not supported

Pricing

Refer to their salesperson for pricing details 

How to Integrate Video Shopping into Your Business Strategy

Integrating video Shopping into your business strategy is a great step toward driving sales and engagement. It revolves around several key components including:

1. Developing engaging video content- Engaging video content strategically is a crucial step to becoming incredibly effective. Short-form videos are trending everywhere and are a great way to catch users’ attention toward your brand. 

2. Optimizing videos for search- Optimizing your videos for search and making them friendly increases the traffic by up to 60%. 

3. Leveraging social media for video Shopping- Using social media like TikTok, Instagram, and YouTube for video shopping crafts compelling results. Collaborating with influencers, pulling UGC, etc. will help your brand in a great way. 

4. Tracking and analyzing performance metrics – By tracking and analyzing your content you will get to know about your audience’s buying behavior, preferences, and demands. 

Conclusion

So far we have learned everything about video Shopping platforms. From knowing the best platforms like Tagsghop, Bambuster, Giosg, etc. to learning about the best strategies and importance you can generate good insights. Well, this does not end here, the future of e-Shopping video platforms is bright and ever-evolving. In the future to can see the use of AI tools, short-form videos, AR & VR, and many trends. As more retailers and brands are embracing shoppable video content, it has set to become a significant player in the e-Shopping market.