Video marketing for e-commerce has become today’s most prominent marketing strategy. And what holds the utmost importance and makes the foundation of this strategy is none other than shoppable videos. Let’s first understand what shoppable video platforms are.
Statistics show that including a video on your landing page can boost your conversion rate by up to 80%. And to make this happen, e-commerce businesses must rely on shoppable video platforms that can seamlessly cater to businesses’ visual marketing needs and requirements.
Shoppable Video Platforms: An Overview
Shoppable video platforms are tools that allow users to integrate e-commerce functionalities into their video experiences. These platforms allow businesses to add shoppable product tags on the products featured in the content, enabling viewers to shop directly from the video.
Explaining in detail, Shoppable video platforms allow users to aggregate content from multiple sources, such as social media platforms, and add product tags to the content through a product catalog. Users can integrate this curated shoppable feed into their desired e-commerce touchpoints.
Let’s explore some of the best shoppable video platforms allowing users to meet these functionalities.
This was a brief overview of the features and functionalities of top shoppable video platforms. In the coming section, we will discuss each platform in detail so you can make informed choices about which tool best suits your brand.
15 Best Shoppable Video Platforms
Here are the top 15 shoppable video platforms that e-commerce businesses can consider for their video marketing strategies in 2024.
1. Tagshop
Tagshop is among the top shoppable video platforms, giving its users the ability to harness the power of visual video content fully.
With Tagshop, users can seamlessly aggregate content from social media channels, curate a feed from the collected content, and turn the feed shoppable by seamlessly integrating product tags in the video.
Once the feed is shoppable, users can embed feed on website. This integration has proved to be highly effective in improving brand’s engagement and visibility.
Pros
- Aggregate videos from multiple platforms
- Easy to setup
- Campaign performance tracking
- Collect customer videos via QR codes
- Fast loading time
- Attractive themes and layouts
- Advance conversions tracking
- Integrations with the tools you use
Cons
- Twitch (video live-streaming) is not available
Features
Advanced AI-Filters
Get Ai recommandation for each post
Easily Get UGC Rights
Send personalized request for ugc rights
Enable SnapUp
Collect social content directly from customers
Find content creator
Save time and get in touch with real content creators
Product Catalogue Management
Manage all products from one platform
Google Analytics & UTM Tracking
Setup Google analytics and track all conversions
Managed Content Collection
Hastle free content management system
What Peoples Say About Tagshop
We have been using Tagshop Shopify app for our company’s e-commerce business. The tool is brilliant, especially for managing Instagram content and making it shoppable.
Shoppable galleries have enhances our customer experience. They provide a visually appealing and interactive way for customers to explore our products. Tagshop is a must have tool.
Pricing that Defines Its Value
| Starter | Growth | Enterprise | |
$29.00/mo$49
Billed annually (Save 20%)
|
$99.00/mo$149
Billed annually (Save 20%)
|
$199.00/mo$299
Billed annually (Save 20%)
|
|
|
Start collecting ugc videos from multiple sources
|
|||
2. Vimeo
Vimeo is a well-known video marketing platform that is gaining popularity among young users at an incredible pace.
The platform is especially impressive for not only allowing users to share their creative videos on the spot, but also making and managing them with ease and integration of exciting effects and features.
Moreover, Vimeo provides more creator-centric features, such as the option to schedule videos and automate postings.
Pros
- Does not show ads in paid plans.
- Provides post analytics and insights.
Cons
- Provides unuseful features in the free plan.
- Limited monetization options compared to other platforms.
Features
- Community building and networking opportunities.
- Advanced customization features.
Pricing- $20 per seat
3. Lyvecom
Lyvecom is another impressive shoppable video platform that allows users to leverage their video content most effectively by turning it into shoppable.
The tool also enables users to tailor videos in various formats for different touchpoints, such as carousels, stories, widgets, grids, and more!
With Lyvecome, you can improve your website’s engagement by easily integrating this shoppable video content on your Shopify store and tracking how your shoppable videos are performing.
Pros
- Provides embedding of social media feeds.
- Networking and collaboration opportunities.
Cons
- The platform lacks themes and customization options.
- The higher plans also offer basic features at more price.
Features
- Offers customization options that allow users to tailor the platform.
- Frequent feature updates and good customer service.
Pricing: Starts from $99/ month
4. Videowise
Videowise is a popular shoppable video platform built especially for e-commerce businesses to embed videos into their e-commerce touchpoints seamlessly.
The tool offers end-to-end video infrastructure for brands & retailers, designed for scale and peak commerce performance. Additionally, Videowise does all this without affecting the speed of the website.
Pros
- Embed unlimited shoppable videos.
- Advanced analytics to track conversions.
Cons
- Expensive plans for small or budding businesses.
- Poor user experience reported by existing customers.
Features
- AI-generated shoppable video feeds.
- Display videos on homepages and product pages.
Pricing-$99/month
5. Livery Video
Livery is a widely known shoppable video platform that offers multiple video marketing solutions to users, especially e-commerce businesses.
These features include interactive videos that convey what your brand or product does quickly, clearly, and effectively. Livery is the perfect platform for brands looking to integrate compelling videos into their sales strategy and making profits out of them.
Pros
- Improved customer support with AI chat support.
- High-quality video playback for a better viewing experience.
Cons
- Limited templates
- Limited customization
Features
- Offers excellent live shopping features.
- Allows users to host game shows and trivia digitally
- Ready-to-use interactions, or create your own.
Pricing-$39/seat
6. Vidjet
Vidjet is a popular shoppable videos platform for e-commerce stores, allowing users to embed video at scale into website landing pages.
With Vidjet, users can import videos from sources such as Google Drive, YouTube, and Instagram and curate a gallery to showcase on their website.
The tool is a highly-rated platform on Shopify and offers unique features, themes, and customization options to build immersive shoppable experiences.
Pros
- Offers an optimized gallery that will not impact your site speed.
- Provides a smooth onboarding journey.
Cons
- Limited theme options to customize your gallery.
- Does not offer many major sources to import content.
Features
- All major e-commerce integrations are available.
- Streamline video management across multiple domains.
Pricing-$49/month
7. Quinn
Quinn is a shoppable video platform that enables brands and content creators to monetize their videos by integrating interactive shopping experiences directly within the content.
With Quinn, viewers can click on products within the video they are watching and be directed to purchase those items instantly without leaving the video player. Quinn provides a seamless shopping experience for consumers while allowing brands to generate better revenue.
Pros
- It provides a TikTok-like experience from which your visitors can shop.
- Its integration does not impact the website speed.
Cons
- Poor user interface and typical onboarding process.
- Expensive plans with unimpressive features as compared to other competitors.
Features
- Advanced video analytics with in-house A/B testing.
- 1-click video import from TikTok & Instagram.
Pricing-$99/month
8. Restream
Restream is another live shopping tool and platform primarily known for its live-streaming services that allows users to make purchases in just one click.
While it may not be entirely focused on shoppable videos, businesses can use the platform to broadcast live content, potentially integrating e-commerce elements.
Pros
- Allows live streams and creates exciting experiences for the audience
- Offers impressive customization options to create on-brand videos.
Cons
- Problematic customer support; token ticket is too long.
- The tool is difficult to use.
Features
- Offers live multi-streaming on all major social networks.
- Schedule your live streams seamlessly.
Pricing-$19/seat
9. Smartzer
Smartzer is an easy-to-use shoppable video platform specializing in the creation of interactive and shoppable video solutions.
The tool allows businesses to create engaging video content with clickable elements, leading to a more interactive and seamless shopping experience. These features have provenly lead to improved engagement and build trust.
Pros
- The tool offers live-streaming functionality.
- No-code live shopping and shoppable video-building tool
Cons
- The dashboard interface is confusing and the app is difficult to set up.
- It provides a 7-day free trial, which is less than competing tools offering 14 days.
Features
- Live Shopping feature.
- Instant add to cart.
Pricing– $99/month
10. Videeo
Videeo is a mobile-first shoppable video platform that supports businesses in curating engaging, attractive, mobile-optimized shoppable videos.
The tool offers excellent shoppable features like seamless integration of videos into product pages and other landing pages. Additionally, the tool also provides live shopping functionalities for e-commerce brands.
The tool is a great addition for e-commerce businesses to improve their social traffic and reduce cart abandonment rates.
Pros
- Ease of use and seamless integration of videos.
- Tons of add-on options.
Cons
- Costly and long initial development times.
- Need to get people to download your app.
Features
- Automated & Custom App Notifications.
- Stream live sales on your site, app, and social media.
Pricing– $79.99/month
11. Gander
Gander is a leading shoppable video platform meant especially for e-commerce businesses looking to boost their ROI through social content.
The tool allows users to collect videos from Instagram or TikTok and turn the content into shoppable posts. With the help of Gander, businesses can improve website engagement, build better customer relationships, and increase sales overall.
The tool allows users to create and integrate shoppable videos and interactive videos, which makes it simple for users to integrate live videos into their websites.
Pros
- The tool offers various themes for captivating galleries.
- Excellent analytics to track conversions.
Cons
- Lacking AI features for quicker moderation.
- Complicated onboarding journey.
Features
- Offers up to 100,000 video views in the Growth plan.
- Flexible UX features to make videos seamlessly blend into website.
Pricing– Starts from $15
12. Tolstoy
Tolstoy is a popular shoppable video commerce platform that allows e-commerce businesses to showcase value-driving video content on their website pages.
The tool offers the availability of all major sources, such as Google Drive, YouTube, Instagram, or TikTok, to upload videos. Additionally, Tolstoy also offers users to host effective shoppable video campaigns including SMS video campaigns, Newsletter campaigns, and more.
Pros
- Offers to integrate shoppable videos into SMS, emails and website.
- Provides integration with all major e-commerce platforms.
Cons
- No middle plan is available between the starter plan and the highest plan.
- Poor customer support. No assistance for new users.
Features
- Shop Video feature to create a feed of video content in-website.
- Shoppable video reviews for websites.
Pricing– 19$/seat
13. Vimotia (Hextom)
Vimotia is another top shoppable video platform that allows users to offer a similar-to-social media shopping experience for customers.
Additionally, it provides product tagging, analytics and insights, customization and branding options.
The tool allows users to make purchases with one click while watching products and reviewing videos on the website. It is suitable for boosting website engagement and utilizing social media content effectively in a result-driven manner.
Pros
- Import videos easily from AliExpress, YouTube, Instagram.
- Offers advanced analytics to track performance.
Cons
- Complicated application interface.
- It offers limited features compared to other tools.
Features
- In-app video editor to make videos look more polished.
- Seamless integration of shoppable videos into product pages
Pricing– Plans starting from $19
14. Ghostretail
Ghost is a shoppable video platform that allows users to create videos where viewers can click on products shown in the video to learn more or make a purchase directly.
The tool caters to e-commerce businesses looking to improve their website engagement rate and interactivity with users. Moreover, the tool allows users to add compelling CTA buttons and measure the performance of their integrated posts.
Pros
- Deliver a video-first web experience to drive higher engagement.
- Add up to 10 calls-to-actions (CTAs) per video for maximum impact.
Cons
- No variation in plans. Expensive for small businesses.
- Complicated to publish on website.
Features
- Showcase multiple products in one video.
- Import your top Instagram Reels easily.
Pricing– 99$/month
15. ReelUp
ReelUp is an efficient shoppable video tool that provides features like on-store shoppable videos, interactive & quiz videos, and live-stream shopping.
The platform is a must-have for e-commerce brands looking to integrate video-centric shoppable functionalities into their website. It is an all-in-one video commerce platform that can help brands improve their engagement and revenue.
Pros
- Allows users to integrate shoppable videos seamlessly.
- Offers free plan to explore the tool.
Cons
- Typical to collect and integrate videos.
- Provides unlimited impressions on video.
Features
- Detailed analytics to track conversions.
- Upload unlimited reels.
Pricing– 39.99$/month
Benefits of Shoppable Videos
Shoppable videos are revolutionizing the way brands interact with consumers, offering a multitude of benefits that enhance the shopping experience and drive results. Here are some of the top benefits of using shoppable videos for e-commerce:
1. Shorter buying funnel
Instead of leading viewers through a multi-step journey from awareness to consideration and finally to purchase, shoppable videos can minimize the purchase process and boost purchases directly within the content.
This means that consumers can discover a product, learn about its features, and make a purchase decision, all within the same video environment.
2. Higher engagement
Statistically, videos generate 1200% more shares than other forms of content. Video content is inherently more engaging than text or static images.
Shoppable videos capitalize on this by combining engaging video content with e-commerce elements, such as clickable product links or pop-up purchase options. This dynamic blend captures viewers’ attention more effectively and keeps them engaged throughout the video.
3. Boosted conversions
Shoppable videos offer a seamless and frictionless purchase experience, allowing viewers to transition effortlessly from watching a video to completing a purchase.
By integrating direct purchase options, such as ‘Buy Now’ buttons or in-video checkout processes, shoppable videos remove barriers that often deter consumers from completing a transaction.
4. Data-driven insights
Shoppable videos provide valuable data-driven insights into viewer behavior, preferences, and interaction patterns.
By tracking metrics such as click-through rates, conversion rates, and viewing duration, brands can better understand what resonates with their audience and optimize their content accordingly. This data-driven approach enables brands to identify which integrations are performing the best.
5. Enhanced storytelling
Shoppable videos offer brands a powerful platform to tell their stories and connect with consumers on a more personal and emotional level.
By integrating detailed videos that provide customer success stories, before-and-after transformation, or product demonstrations, brands can create compelling and memorable video content that resonates with viewers and builds trust.
Criteria For Selecting Shoppable Video Platforms
Choosing the most effective shoppable video platform is a different journey for each e-commerce business. As niches vary, each business has different requirements for growth.
Some businesses might need features like content creation, management, and sharing, while others may need more advanced features like e-commerce integrations and product tagging.
1. Ease of Use:
The foremost and most basic criteria of choosing a shoppable video platform is the ease of use. The platform should be user-friendly, allowing you to easily create, customize, and manage shoppable videos without the need for extensive technical expertise.
2. Integration with E-commerce:
Ensure that the shoppable video platform seamlessly integrates with your existing e-commerce touchpoints and platforms. This includes compatibility with your online store, payment gateways, and inventory management.
3. Interactivity Features:
Look for platforms that offer robust interactivity features such as clickable hotspots, annotations, and links within the video. These features enhance viewer engagement and the overall shopping experience.
4. Mobile Optimization:
As a significant portion of video consumption happens on mobile devices, the platform should be optimized for various screen sizes and devices to provide a seamless experience for mobile users.
5. Analytics and Reporting:
The platform should provide comprehensive analytics and reporting tools. This data can help you track user engagement, conversion rates, and other key performance indicators to optimize your shoppable video strategy.
By carefully evaluating these criteria, you can make an informed decision when selecting a shoppable video platform that best suits your business needs and objectives.
No Credit Card Required
Future Trends of Shoppable Video Platforms For E-commerce Businesses
Shoppable video integrations are an epic strategy for e-commerce businesses currently, especially in a highly social media-driven era when the meeting point for consumers and brands is none other than social media.
We are well aware of the trends of the present day. However, there is an array of possibilities in the coming future that might define the e-commerce industry.
1. Augmented Reality Integration:
Shoppable videos may incorporate AR technology, allowing consumers to virtually try on products or visualize how they would look in their own environment before making a purchase. This immersive experience can enhance user engagement and confidence in their buying decisions.
2. Artificial Intelligence and Personalization:
AI algorithms may play a more significant role in shoppable video platforms, offering personalized recommendations based on user preferences, browsing history, and behavior. This can create a more tailored and relevant shopping experience for individual consumers.
3. Interactive Storytelling:
Shoppable videos may become more sophisticated in terms of storytelling, with interactive narratives that guide users through a personalized journey. This approach can create a more engaging and memorable shopping experience.
4. Live Streaming and Real-time Engagement:
Live shoppable videos will become more prevalent where influencers, brands, or retailers will be able to interact with viewers in real-time. This can include live product demonstrations, Q&A sessions, and immediate purchase opportunities during live broadcasts.
Wrapping It Up
The technological advancements have proved to be advantageous for more or less every industry; however, the e-commerce industry has particularly benefitted from it. Basic features have leveled up businesses extensively with the help of tools like shoppable video platforms.
This strategy can prove to be of great value to businesses looking to integrate social aspects into their business, allowing them to improve their ROI and growth.
No Credit Card Required
Frequently Asked Questions
Shoppable video platforms can help enhance the e-commerce experience by allowing users to simplify purchasing by activating one-click shopping functionalities. Consumers can click on the tagged products in content and reach the checkout window in no time.
Shoppable video platforms should have features like ease of use, seamless integrations with required e-commerce touchpoints, and analytics that help users find out the efficacy of their shoppable video integrations.
Yes, many shoppable video platforms, like Tagshop, allow integrations with e-commerce platforms like Shopify, WooCommerce, Magento and Big Commerce.
Embedding shoppable video into your e-commerce can improve product discovery reduce visitors’ time to find products, and provide them with product inspiration to help them make confident and informed purchases. This can help increase your conversion rates.
There are many shoppable video platforms that offer analytics functionality to track how well the videos are performing. Tagshop is one such platform that offers its users the opportunity to stay informed about the performance of their shoppable content.
