What is Conversion Rate?

Conversion rate is the key metric that calculates the total number of users who have taken a particular action on your website out of the total number of people who visited your site. It is not necessarily completing a purchase, but can encompass different actions like visiting a page, clicking on an ad, filling a contact form, etc. 

Example of Conversion Rate

If 100 users visit your website and 5 initiate a purchase, your conversion rate is 5%.

Formula to Calculate Conversion Rate

Conversion Rate = (Conversions / Total Visitors) × 100

Benefits of Conversion Rate

• Recognizes performance gaps
• Measures campaign effectiveness
• Helps optimize user experience
• Improves ROI