Reading Time: 7 minutes A successful holiday marketing campaign would mean survival this year, let alone being profitable. Why so? Well statistically, total spending, quarter-to-date has increased by 56.4% in comparison to Q4 of 2021, while gross merchandise value for the same period has decreased by 22.6%, and total orders have shot up by only 7%. What worked until […]
10 minute read
Reading Time: 8 minutes In 2021, $33.9B was spent by consumers during the Black Friday Cyber Monday week, and this year, even in the mid of an economic decline, there is a lot of money up for grabs. But, how can you have the shoppers choose you amongst other host of brands? And how would you turn peak traffic […]
11 minute read
Reading Time: 5 minutes Now online store owners are even more empowered to get discovered and sell right where their users are, with Instagram reels. Given the audiences’ great interest in reels, wanting to educate, get inspired from and grow, surefire signals eCommerce marketers the need to incorporate Instagram reels into their selling places. Statistically speaking, 86% of the consumers […]
6 minute read
Reading Time: 6 minutes The best shopping experiences are those that give each shopper dominion over their buying journey. To create shoppable moments for consumers, social commerce is supporting the Direct-to-Consumer (DTC) business model. DTC brands are bypassing traditional practices, cutting out the ‘middle-man’ and streamlining the buying process. With an increase in direct interaction between people and brands, […]
8 minute read
Reading Time: 4 minutes Consumers’ path to purchase isn’t linear; multiple things influence their final decision to buy. As a result, their expectations have changed dramatically, and how they seek them to be met has shifted too. Brands are constantly struggling to revolutionize the strategies and tools to cater to the shoppers’ needs successfully. Moreover, providing for the growing […]
5 minute read
Reading Time: 5 minutes The consumer goods industry services a broad category of products – from home decor to baby and pets to books and others. While brands catering to them might have their respective goals to achieve – maximizing sales is shared by all of them. But how do you attain it when your brand is no longer […]
7 minute read
Reading Time: 9 minutes Scroll through any platform – Instagram, Facebook, or TikTok – it’s almost impossible not to come across some form of influencer marketing. They are everywhere, across categories, creating content in every format (short-form videos, stories, vlogs, and content) – and this is just the beginning! Though influencer marketing started 15 years ago, it came to […]
13 minute read
Reading Time: 11 minutes The only constant in eCommerce is change. The ecommerce industry has changed more in the past two years than in the past two decades. With a massive increase in the number of channels businesses are selling on, competition, and diminishing returns on online advertising, how brands sell and consumers shop – has undergone major shifts. […]
15 minute read
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