Reading Time: 5 minutes Adding an Instagram feed to Shopify is an easy way to showcase social proof, attract shoppers’ attention, and increase revenue. If that’s what you’re looking for – let’s get started. Instagram has become one of the most attended social media platforms, and businesses are quite aware of its powerful potential. For online stores, bringing social […]
6 minute read
Reading Time: 9 minutes Social commerce is expected to grow 3x as fast as eCommerce by 2025. Social media has become a prominent way of connecting with millennials let alone gen Z consumers and there has been a significant plunge in the use of user-generated content for eCommerce marketing. Even Netflix is merging immersion with commerce with its multi-title […]
13 minute read
Reading Time: 7 minutes A successful holiday marketing campaign would mean survival this year, let alone being profitable. Why so? Well statistically, total spending, quarter-to-date has increased by 56.4% in comparison to Q4 of 2021, while gross merchandise value for the same period has decreased by 22.6%, and total orders have shot up by only 7%. What worked until […]
10 minute read
Reading Time: 8 minutes In 2021, $33.9B was spent by consumers during the Black Friday Cyber Monday week, and this year, even in the mid of an economic decline, there is a lot of money up for grabs. But, how can you have the shoppers choose you amongst other host of brands? And how would you turn peak traffic […]
11 minute read
Reading Time: 5 minutes Now online store owners are even more empowered to get discovered and sell right where their users are, with Instagram reels. Given the audiences’ great interest in reels, wanting to educate, get inspired from and grow, surefire signals eCommerce marketers the need to incorporate Instagram reels into their selling places. Statistically speaking, 86% of the consumers […]
6 minute read
Reading Time: 6 minutes The best shopping experiences are those that give each shopper dominion over their buying journey. To create shoppable moments for consumers, social commerce is supporting the Direct-to-Consumer (DTC) business model. DTC brands are bypassing traditional practices, cutting out the ‘middle-man’ and streamlining the buying process. With an increase in direct interaction between people and brands, […]
8 minute read
Reading Time: 4 minutes Consumers’ path to purchase isn’t linear; multiple things influence their final decision to buy. As a result, their expectations have changed dramatically, and how they seek them to be met has shifted too. Brands are constantly struggling to revolutionize the strategies and tools to cater to the shoppers’ needs successfully. Moreover, providing for the growing […]
5 minute read
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