Reading Time: 5 minutes The consumer goods industry services a broad category of products – from home decor to baby and pets to books and others. While brands catering to them might have their respective goals to achieve – maximizing sales is shared by all of them. But how do you attain it when your brand is no longer […]
7 minute read
Reading Time: 9 minutes Scroll through any platform – Instagram, Facebook, or TikTok – it’s almost impossible not to come across some form of influencer marketing. They are everywhere, across categories, creating content in every format (short-form videos, stories, vlogs, and content) – and this is just the beginning! Though influencer marketing started 15 years ago, it came to […]
13 minute read
Reading Time: 11 minutes The only constant in eCommerce is change. The ecommerce industry has changed more in the past two years than in the past two decades. With a massive increase in the number of channels businesses are selling on, competition, and diminishing returns on online advertising, how brands sell and consumers shop – has undergone major shifts. […]
14 minute read
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