10 Benefits of Adding Instagram Feed on Your Website

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In this digitally driven marketing landscape, a website is a hub where visitors can experience your brand. Your website must be more than just informative; it should also be engaging, visually appealing, and trustworthy.

Integrating the power of Instagram content can be the answer. This will let you captivate your audience by showcasing stunning visuals, authentic user-generated content, and branded stories on the website.

Embedding the Instagram feed on the website can create an interactive space that encourages visitors to return for more. 

This article explains the benefits of adding Instagram feed to the website. 

Explore them to understand better how Instagram content can elevate your website’s content game.  

Why Should You Embed Instagram Content on Your Website?

An active Instagram profile is a blessing for businesses in this highly competitive market. Instagram brings 4X more engagement than the other social media platforms, which means showcasing its content on the website increases visibility and interactions. 

To prove our point, we have compiled some interesting statistics that will boost the value of the embedding strategy. 

1. 90% of Instagram users follow business pages: These statistics clearly show that today’s users are very interested in brands and their content on Instagram. So, adding an Instagram feed to the website can strengthen the cross-promotional strategy and help businesses build strong brand awareness. 

2. 80% of users visit Instagram in search of products and services: When purchasing any product, Instagram helps the audience make the correct decision. Even if your website has good engagement, they would like to check your Instagram profile. By embedding the Instagram feed on the website, you offer them the opportunity to redirect to your Instagram profile, check the content and understand customers viewpoints. 

3. 44% of users browse Instagram for shopping: One in two Instagram users is fond of browsing product catalogs. Additionally, four out of five users discover new products on the Instagram platform. 

4. Instagram reels have 500 million viewers: On Instagram, reels and videos receive 2X the engagement of other post types. Embedding Instagram reels on the website can drastically boost engagement. 

5. Instagram has higher engagement rates: Among the other social media platforms, Instagram posts have a 58% higher engagement rate. Adding an Instagram feed on the website can improve engagement and welcome better interactions. 

10 Key Benefits of Adding an Instagram Feed on Website

Adding an Instagram feed to website benefits businesses by entertaining their visitors, increasing dwell time with fresher content, and turning them into consumers. This marketing strategy helps eCommerce businesses increase their sales and conversion rates. 

Here are the 10 benefits of embedding Instagram feed on a website, listed so you can better understand this strategy and enjoy its best outcomes. 

1. Enhance Website Design

By embedding the Instagram feed on an eCommerce website, businesses can improve its overall design and make it more visually appealing. An attractive eCommerce website can provide a better user experience to visitors. Instagram feeds are the best website content because of their dynamic visuals and user-generated content. Instagram can be associated with creativity, which is clearly reflected in its content. 

Users on Instagram follow trends and create content that resonates with the audience. Adding a trendy and creative Instagram feed to an eCommerce website keeps it fresh, which can impress and attract young, tech-savvy shoppers. Thus, businesses can strengthen their website by combining aesthetics and functionality while integrating an Instagram feed. 

2. Help in reducing the Bounce Rate

Bounce rate refers to the number of visitors who leave a website without exploring it further. Visitors cannot quickly leave a visually engaging and interactive website; instead, it can encourage them to stay longer. Integrating Instagram feeds on your website can elevate its content game and prevent visitors from leaving immediately. 

When you showcase product-related Instagram reels, posts, and user-generated content on the website, it inspires visitors to explore it more. The more they explore your website and spend time gaining knowledge, the lower the bounce rate. Thus, embedding Instagram feed on website benefits brands by making them informative and engaging, increasing product exploration, and eventually reducing the bounce rate. 

3. Boost Website Engagement

The three E’s behind the success of an online business or eCommerce store are engagement, engagement, and engagement. Improving your website’s engagement will positively impact your business’s overall sales rate through conversion. 

Today, UGC plays a vital role in potential customers’ decision-making journey. So, businesses must strengthen their website’s engagement game by integrating Instagram feeds, the best form of UGC, into it. You can implement this strategy using an aggregator tool like Tagshop.

Instagram has become an excellent shopping channel, and more brands are using it to strengthen their online presence by sharing content. Thus, embedding those branded Instagram posts on the website helps visitors trust and engage with your brand. This not only boosts engagement but also improves conversion rate, which helps businesses generate massive sales. 

4. Help you Display what you want

As a business, embedding an Instagram feed on a website allows to showcase content to the audience that aligns with your brand tone. So, it’s totally in your control what you want to show your visitors by integrating the widget of curated content. You can moderate the content of your Instagram feed before embedding it on the website and filtering out relevant posts using aggregator tools.

You are responsible for ensuring that your website reflects the content you want to emphasize, such as product demos or UGC. You can select trending content to showcase on your website and promote your brand. Thus, the Instagram feed on the website effectively conveys your brand’s story and priorities. 

5. Best Social Proof

The key to attracting the audience, boosting sales, and growing the business is trust building. In this era of the online market, social proof is the base for businesses to build the audience’s trust. Social proof is the same as personal recommendations, and Instagram content is an excellent social proof on the business website. 

Customers often take over Instagram to post about their experiences with brands with visually appealing content. As a brand, Instagram UGC is a gold mine if integrated into the website as they are the best social proof for businesses. When visitors see such positive words from existing customers on the website, they can take positive action to become your paid customers. 

6. Help you gain loyal customers

Adding an Instagram feed on website benefits eCommerce businesses by helping them gain loyal customers. This strategy helps businesses to create dynamic and interactive experiences for their visitors. When visitors interact with your Instagram feed, they may visit your page to gain more knowledge and return to your website for future purchases. 

A live Instagram feed on your website highlights your brand’s strong community to potential customers. By seeing your vibrant community, new customers may be inspired to join, participate, and stay loyal to your brand. Additionally, the Instagram content showcases your brand values and personality, creating a more personalized shopping experience. 

7. Inspire Others to Make Purchases (Boosted sales & conversions)

If you have an eCommerce website, user-generated content (UGC), like Instagram content, can help you boost conversion and sales. Your targeted audience craves authenticity, and UGC is authentic content that helps build trust. Integrating Instagram feeds on website benefits brands by engaging the target audience through trust building and encouraging them to purchase. 

When a business successfully converts its target audience to paid customers, it boosts the brand’s rate of conversion as well. Thus, embed an Instagram feed on your website to encourage your target audience to convert and purchase from your brand, even in this competitive crowd. 

8. Build a Sense of Community 

By embedding an Instagram feed on the website, you can showcase real-time updates to visitors, making your website dynamic and engaging. This will give the target audience a glimpse of social media activity when they visit your website, offering a cohesive experience. 

It creates transparency with your target audience about how other customers see your brand. In other words, you can address it as UGC. Showcasing them on the website can encourage others to post on Instagram for the urge to get featured.  This will create a loop of interaction and build a sense of community among your customers. 

9. Display Fresh Content Always 

Keeping your website updated is essential if you want to keep up with the competition and maintain a top ranking. One substantial benefit of embedding Instagram feeds on the website is that it automatically updates the website with the latest content. Whenever you post something on your Instagram business page, your website gets refreshed with that content. 

So, there is no more manual hassle in showcasing the latest promotional post on the website so the target audience can interact with it. This can be done using social media aggregator tools like Tagshop, which lets businesses seamlessly collect, integrate, and keep websites fresh with the latest content. This helps to save businesses time and effort. 

10. Encourage New Users to Submit Content (Review Hub)

One prominent benefit of embedding Instagram feeds on a website is that you can collect more content. All you have to do is add a QR code to the widget through the Review Hub feature of the Tagshop aggregator tool. So, when your customers visit your website and see those attractive Instagram UGC, they may be inspired to get featured on your website. 

Thus, the review hub feature makes it seamless for users to share their content. On the other hand, it becomes easy for businesses to collect more UGC and showcase it on their website. 

Conclusion 

Keeping your business connected with your audience is crucial; you need to focus on crafting an engaging website. Content plays a prominent role in keeping your audience engaged on your website. Thus, adding Instagram feed on website benefits your business to keep your audience engaged and informed. 

You have explored the benefits of adding an Instagram feed to your website, so it will now be more convincing for you to go with this strategy.  

Start embedding and see the overall changes in website performance.