Abandoned cart Shopify has become a prevalent challenge for e-commerce businesses. Especially since the competition in the market has risen so much that brands have almost become replaceable quickly.
Wondering why is this scenario taking place?
To put simply, customers are drawn towards brands that provide the best value to customers in terms of services, as well as experiences. However enterprising that may sound, it also represents missed opportunities for revenue and unsuccessful sales.
If you are tired of experiencing incomplete purchases and lost sales, then this blog will help you cope with it effectively. From definitions to strategies and top apps.
What Is An Abandoned Cart Shopify?
An abandoned cart Shopify is when a potential shopper adds products to the shopping cart but leaves the page without completing the purchase. E-commerce businesses face cart abandonment, which is a crucial challenge, especially in today’s competitive marketplace.
There are various reasons why cart abandonment occurs, such as a complicated checkout process or lack of trust in the brand. With the help of correct strategies and tools, e-commerce businesses can counter these challenges.
Let’s learn more about some common reasons for Shopify abandoned carts.
Common Reasons for Shopify Cart Abandonment
Statistics show that nearly 70% of consumers abandon their carts. In this section, we will work out some of the most common reasons why customers leave their purchases incomplete.
1. Complicated Checkout Process
A complex or lengthy checkout process can deter customers from completing their purchases. If the process involves too many steps, requires excessive information, or needs a guest checkout option, customers may feel overwhelmed or frustrated and abandon their carts.
2. Lack of Trust & Credibility
Trust is crucial in e-commerce, and if customers don’t feel confident in the security of your website or the reliability of your business, they’re unlikely to complete their purchase. Factors that can undermine trust include a lack of product reviews, unclear or vague return policies, less secure payment options, or insufficient customer support.
3. Poor Website Interface
A website that is slow to load or experiences technical glitches can frustrate customers and lead to cart abandonment. Additionally, customers seek a professional looking website with proper product descriptions and high-quality images. Customers also expect a smooth and seamless online shopping experience. If your website is slow or unreliable, customers may abandon their carts and seek out competitors with faster and more reliable websites.
4. Comparison Shopping
Online shopping has become highly competitive in today’s times, allowing customers to engage in comparison shopping to find the best deals, prices, and product features. Customers may also explore other websites for better offers while adding items to their cart on your Shopify store. If they find a better deal elsewhere or discover additional perks like free shipping or discounts, they may abandon their carts on your site.
5. Hidden Costs
One of the primary reasons for cart abandonment is encountering unexpected costs during the checkout process. Customers may initially be attracted to a product’s price, but if they discover additional fees like high shipping costs, taxes, or handling charges at the checkout page, it can lead to frustration and ultimately abandonment.
Why Do You Need Shopify Abandoned Cart Apps?
Once you have identified the reason for your e-commerce brand’s high cart abandonment rate, you can improve your shopper’s browsing experience and reduce cart abandonment effectively. Using efficient cart abandonment apps helps achieve various benefits that improve your brand’s overall reputation by instilling social trust and confidence.
Depending on the apps you choose, you can focus on strategies like streamlining the checkout process, integrating reviews on your e-commerce store, or investing in strategies like email marketing.
Here are some of the best Shopify abandoned cart apps that you can use to find solutions for your several cart abandonment issues.
10 Best Shopify Abandoned Cart Apps to Recover Lost Sales
A curated list of the top 10 Shopify cart abandonment apps:
1. Amplified – Email & Abandoned Cart
Amplified is a popular email and SMS marketing platform that helps businesses reach their customers with personalized messages that make a difference. Amplified is one of the highest-rated tools on Shopify for email marketing that promises a definitive reduction in cart abandonment.
The tool offers professionally designed email and SMS templates, abandoned cart flows and segments to personalize content and make it more relevant to your audience.
2. Tagshop
Tagshop is a leading shoppable Instagram and UGC tool providing powerful features beneficial especially for e-commerce businesses in reducing cart abandonment rate and boosting social trust. The tool allows users to collect various types of content such as images, videos and reviews and integrate them into the online store.
Tagshop offers the functionality to turn this content into shoppable along with other features such as hosting shoppable email campaigns, shoppable link in bio and AI-powered shoppable galleries.
3. Recover My Cart
Recover My Cart is another Shopify abandoned cart app offering advanced email marketing features to recover incomplete purchases. The tool helps users send effective abandoned cart emails as well as Facebook Messenger pop-ups to rekindle a connection with potential customers and boost repeat purchases.
Recover My Cart offers pre-built and optimized templates that are proven to work and also allows businesses to customize these emails with proper branding, including text and logos.
4. SMS Bump
SMSBump is a leading email and SMS marketing tool and a top Shopify abandoned cart app. It is especially popular among Shopify e-commerce stores. This platform provides a variety of email marketing functionalities, including personalized messaging, A/B testing capabilities, the creation of real-time SMS campaigns, and more.
Renowned for its ability to reduce cart abandonment rates and widen revenue streams, SMSBump achieves this by hosting marketing-focused and personalized email and SMS campaigns.
5. Fox Kit
Fox Kit is a popular cart abandonment and recovery solution designed especially for Shopify businesses to empower successful purchases. Fox Kit offers excellent upsell and cross-sell features, pop-ups that improve engagement and easy-to-use interface that helps users create cart recovery emails easily.
Fox Kit also provides a free 14-day trial for all users and an efficient customer support that helps businesses promote themselves easily.
6. Omnisend
Omnisend is a top email marketing platform helping e-commerce businesses host personalized email campaigns that result in a reduced cart abandonment rate and better store engagement. The app has an especially built app for Shopify users to help send personalized bulk emails seamlessly.
The tool provides advanced features like easy creation of email campaigns, ready-made email marketing templates, and 20+ ready-made automation to personalize better.
7. Sendvio
Sendvio can be listed as the best abandoned cart app Shopify offers. The tool allows Shopify e-commerce businesses to host effective email and SMS marketing campaigns that not only bring value to their customers but also helps decrease cart abandonment rate significantly.
The tool offers features such as welcome and abandoned carts workflows, personalization features like language availability and revenue reports for tracking the efficiency of emails.
8. Cartly
Cartly is one the best Shopify abandoned cart apps that offer unique solutions, helping e-commerce businesses recover their lost sales by tracking all carts and checkouts initiated by users. Shopify consumers rated the tool highly for its prompt customer support and advanced features.
Additionally, the tool offers more features, such as collecting email subscriptions with email popups, tracking, and targeting all carts instantly.
9. The Convertway: SMS & WhatsApp Marketing
The Convertway is an SMS and WhatsApp marketing platform that helps Shopify merchants grow conversions effortlessly. They have three main focus parameters: Growing Subscribers by converting visitors into subscribers and buyers, getting high conversions with automation & personalized messaging which helps drive 40% additional revenue from customers who have bought from you!
ConvertWay’s automated abandoned cart reminders help you regain lost sales with personalized messages sent via SMS or WhatsApp at different intervals to remind customers about their forgotten carts and incentivize purchase completion by offering coupon codes and discounts, giving you an extra edge to boost your conversion rates and revenue.
10. Wiser
Wiser stands out as a well-known upselling solution that empowers businesses to present intelligent product suggestions on their online stores effortlessly, ultimately decrease cart abandonment and boosting both the average order value and conversion rates.
How To Calculate Your Cart Abandonment Rate?
Calculating your cart abandonment rate is essential for understanding the effectiveness of your e-commerce website and identifying areas for improvement. Here’s how you can calculate it:
- Collect Data: To calculate your cart abandonment rate, you’ll need data on the number of completed purchases and the number of abandoned carts over a specific period, typically a month.
- Determine the Total Number of Completed Purchases: Count the total number of transactions completed on your website during the chosen period. This includes all successful purchases where customers proceeded through the checkout process and made a payment.
- Determine the Total Number of Abandoned Carts: Count the total number of carts that were abandoned during the same period. An abandoned cart occurs when a customer adds items to their cart but does not complete the purchase.
- Calculate the Cart Abandonment Rate: Use the following formula to calculate your cart abandonment rate:
Cart Abandonment Rate=
How To Reduce Cart Abandonment Using Shopify Abandoned Cart Apps?
If you are looking for strategies on how to reduce cart abandonment effectively, these are some of the most popular and tested ways:
1. Send Abandoned Cart Emails
Abandoned cart emails are powerful tools for re-engaging with customers who have left items in their cart without completing the purchase. Shopify abandoned cart apps allow you to host all types of email campaigns triggered when a customer abandons their cart. These emails can include personalized messages reminding customers about the items they left behind, or shoppable emails offering users the ability to make their purchases directly from the emails.
2. Start A Rewards Program
Implementing a rewards program through a Shopify app can incentivize customers to complete their purchases and reduce cart abandonment. Reward customers with points for every purchase they make or for specific actions such as signing up for an account, referring friends, which can motivate them to return to their abandoned carts and complete their purchase to earn more rewards. With this approach, businesses not only encourage repeat purchases but also foster customer loyalty and engagement with your brand.
3. Use Social Proof
Social proof, such as product reviews, ratings, and testimonials, can help build trust and brand credibility, ultimately reducing cart abandonment. Shopify abandoned cart apps often include features that enable you to showcase social proof directly on your product pages and during the checkout process. Displaying positive reviews and testimonials from satisfied customers can encourage customers to proceed with their purchase confidently.
4. Simplify Checkout
A streamlined and user-friendly checkout process is essential for minimizing cart abandonment. With Shopify abandoned cart apps, you can optimize your checkout flow by removing unnecessary steps and enabling guest checkout options. Additionally, you can implement features to keep customers informed about their checkout progress. By simplifying the checkout process, you can reduce friction and make it easier for customers to complete their purchase, ultimately decreasing cart abandonment rates.
5. Offer Many Payment Options
Providing customers with multiple payment options can cater to their preferences and reduce cart abandonment caused by payment-related issues. Shopify abandoned cart apps often integrate with various payment gateways, allowing you to offer a wide range of payment methods.
Conclusion
Cart abandonment may be a major blocker for e-commerce businesses in earning revenue to their fullest potential. But with proper strategies and marketing, businesses can decrease cart abandonment and ultimately grow sales effectively and instantly.
In this blog, we have provided a full guide on why your brand must be facing cart abandonment and how by using top Shopify cart abandonment apps, businesses can redesign their strategies.
Frequently Asked Questions
How do I find abandoned carts on Shopify App?
To find abandoned carts, collect relevant data and find out the total number of users that added products in the cart versus the actual number of successful purchases that took place.
Which Shopify abandoned cart app is right for your business?
There are various apps on Shopify that can help businesses reduce the cart abandonment rate based on which challenges are affecting your business the most. Tools like Tagshop help businesses streamline their checkout process, while Omnisend can help run effective email campaigns.
Why do I have so many abandoned carts on Shopify?
Reasons like lack of brand trust, complicated checkout process, or poor website journey leads to abandoned carts on Shopify. If you have a high cart abandonment rate, chances are your brand website lacks some of these factors.
