There’s a certain value associated with first impressions. If you are aware of the nooks and crooks of Instagram, you must know how an aesthetic Instagram feed can anchor your entire impression of any Instagram account.
A business, a creator, or just a regular user. In recent times, Instagram has served as a canvas for all. Even studies suggest Instagram is the new generation’s favorite platform.
That being said, you can reckon its popularity among various users. But the questions remain: Why is there so much fuss about maintaining a visually appealing feed? And does it make a difference?
You are aware that Instagram is a highly visual platform with not just one but an array of ways to maintain the same. And in this blog, we shall learn all about it.
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Importance Of An Aesthetic Instagram Feed
An aesthetic Instagram feed holds significant importance for brands in today’s visually-driven digital landscape. Here are several points highlighting the significance of having an aesthetic Instagram feed:
1. Builds Brand Identity:
Think of a brand. Say, McDonald’s. The brand’s big ‘M’ logo and the associated colors immediately come to your mind. That’s the power of a strong brand identity.
An aesthetic Instagram feed plays a crucial role in building an identity so strong for any brand. The visual appeal of your feed helps create a cohesive and recognizable brand image.
Consistency in the aesthetics, such as color schemes, filters, and overall style, helps users associate certain visual elements with your brand. This recognition builds trust and loyalty among your followers and potential customers.
2. Increases Engagement
What’s one easiest way to grab someone’s attention? Attract them with eye-catching visuals. Statistically speaking, high-quality visuals generate over 650% higher engagement.
This also proves our point. Having an aesthetically pleasing Instagram feed is a great way to grab the attention of users and encourage them to engage with your content.
When your feed looks visually appealing and well-curated, it entices users to spend more time exploring your posts, liking, commenting, and sharing them. Increased engagement leads to a higher chance of your content being seen by a larger audience, and if you are a brand, it can also result in revenue growth.
3. Attracts Target Audience
Maintaining an aesthetic Instagram feed can effectively attract and retain your target audience and even turn them into customers.
By carefully curating your feed to align with your target demographic’s preferences and interests, you can create a visually appealing space that resonates with them. Brands can also leverage Link In Bio tools and utilize this aesthetic content and create shoppable landing pages.
When your feed appeals to their aesthetic tastes and showcases content that is relevant to their interests, they are more likely to follow your account, engage with your posts, and become loyal customers.
4. Opens Influencer Partnership Opportunities
Staying true to your brand’s aesthetics can also present beneficial opportunities for your brand. A visually compelling Instagram feed can attract influencers to collaborate with your brand.
Influencers often collaborate with brands that have a strong and visually appealing online presence or something that matches their personal aesthetic.
When your feed stands out with its aesthetics, it increases the chances of influencers taking notice and being interested in collaborating with your brand. These partnerships can provide valuable exposure, expand your reach, and build credibility for your brand.
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5. Improves Brand Impression
Your Instagram feed’s aesthetics greatly influence your brand’s overall impression.
When users come across a visually pleasing and well-curated feed, it creates a positive perception of your brand. It shows that you invest time and effort into your online presence and pay attention to detail.
This can be particularly useful for brands integrating shoppable galleries into their eCommerce stores. A highly aesthetic shoppable Instagram feed can attract customers and inspire them to spend more time exploring all that your brand has to offer.
This positive brand impression can lead to increased trust, credibility, and ultimately, more conversions and sales.
How To Create An Aesthetic Instagram Feed
Visuals are powerful and can shape your brand in highly effective ways. However, it’s important to recognize that what may be visually appealing for one brand or individual may not necessarily be the right fit for another.
Each brand has a unique story to tell, and finding the visual style that authentically represents your brand is crucial. It’s all about finding your brand’s tone and sticking to it.
Here are a few aesthetic Instagram feed ideas:
1. Define your Visual Style
Start by determining the visual style that aligns with your brand and resonates with your target audience. Consider aspects such as color palette, filters, themes, and overall tone. This will provide consistency and cohesiveness throughout your feed. Moreover, use these visuals in your story backgrounds, reels and highlights, so that even subtly they’re always present in your socials.
2. Plan Content in Advance
Create a content calendar or plan your posts in advance to ensure a well-curated feed. Consider the arrangement and flow of your images, ensuring they complement each other visually. This can be achieved by alternating between different types of content, such as product shots, lifestyle images, quotes, and behind-the-scenes glimpses.
3. Edit Consistently
Use editing tools or apps to maintain a consistent aesthetic throughout your feed. Apply the same filters, adjustments, and color grading techniques to create a cohesive look. Whether you prefer bright and vibrant tones or a muted and moody atmosphere, ensure that all your images are edited to reflect your chosen visual style.
4. Create Balance and Variety
Strive for a balance between different types of content, such as close-ups, landscapes, portraits, and flat lays. Incorporate variety in the subject matter, colors, and overall aesthetic to keep your feed interesting and engaging. Introduce occasional pattern interruptions or surprise elements to break the monotony while still maintaining the overall aesthetic.
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Examples of Brands With Aesthetic Feeds on Instagram
1. Visit Dubai
Visit Dubai’s Instagram feed is a visual feast that encapsulates the opulence and beauty of the city. Vibrant images of iconic landmarks like the Burj Khalifa and the Palm Jumeirah grace their feed.
And that’s not all, the brand also showcases user-generated content from travelers through their branded hashtag #VisitDubai drawing viewers into the world of luxury and adventure.
The photographs are skillfully composed, showcasing the city’s architectural wonders, pristine beaches, and cultural festivals. With a harmonious blend of colors, striking compositions, and a focus on storytelling, Visit Dubai’s feed is a true reflection of the city’s grandeur.
2. Nutella
If there’s one thing Nutella excels at, it’s creating a delightful and mouth-watering Instagram feed. Nutella’s feed is neat and reflects the brand’s USP
Their feed is truly a chocolate lover’s dream, with a perfect blend of Nutella-inspired recipes, decadent desserts, and creative food art.
From pancakes drizzled with Nutella to intricately designed cakes, and a symphony of rich browns and luscious textures, leaving fans drooling and craving for more.
3. Kylie Cosmetics
Kylie Cosmetics has mastered the art of a visually striking Instagram feed. Their feed is a creative and bold amalgamation of product images, UGC and model’s photoshoots.
It showcases the brand’s collection and poses as a haven for makeup enthusiasts, offering a glimpse into the glamorous world of beauty.
Bold and vibrant images of Kylie Jenner and other models showcase the brand’s diverse range of lip kits, eyeshadows, and highlighters. High-quality photography, impeccable makeup application, and a touch of luxury create an aspirational atmosphere.
The feed’s color palette ranges from soft neutrals to vivid pops of color, reflecting the brand’s versatility and ability to cater to a wide range of makeup preferences.
4. Theobroma Pattisserie
Theobroma Pattisserie’s Instagram feed is a delightful gallery of sweet treats that is sure to captivate any dessert lover’s undeniably. The bakery brand neatly displays its branded photoshoot of various delicacies.
From occasional cakes to artisanal chocolates, coffee, and other savory delights each image is a celebration of the bakery’s craftsmanship and attention to detail.
The feed also incorporates behind-the-scenes glimpses into the baking process, giving followers a sense of the passion and dedication that goes into creating these delectable creations.
5. Ikea
Known for its modern and minimalist aesthetic, Ikea’s Instagram feed reflects the brand’s commitment to stylish and functional design. The feed showcases beautifully styled home interiors, featuring Ikea furniture and decor in various settings.
Each image is carefully curated to inspire and provide ideas for creating a cozy and organized living space. The use of clean lines, neutral tones, and pops of vibrant colors adds a touch of Scandinavian charm.
Additionally, the feed often includes brand collaborations and other endorsement posts to maximize the account’s user engagement rate.
Final Words
In the ever-evolving landscape of social media, where platforms like Instagram hold immense power in shaping businesses, networks, and personal identities, the importance of having an aesthetically pleasing Instagram feed cannot be overstated. It has become a necessity for brands and individuals alike.
By investing time and effort into creating a visually appealing feed, one can build a strong brand identity, foster engagement, attract the right audience, open doors for influencer partnerships, and leave a lasting impression on followers.
So, embrace the power of visuals, curate your feed with care, and watch as it propels your success in the realm of social media.
Frequently Asked Questions:
What is the importance of an aesthetic Instagram feed?
The importance of an aesthetic Instagram feed is that it creates a visually appealing and cohesive brand image, attracts more followers, and enhances engagement with your content.
Should brands focus on creating an aesthetic Instagram feed?
Yes, brands should focus on creating an aesthetic Instagram feed as it helps establish brand identity, improves brand perception, and increases the chances of user engagement and conversion.
Which tools can I use to create an aesthetic Instagram feed?
Some tools to create an aesthetic Instagram feed are Adobe Lightroom for editing photos and Canva for designing graphics. You can also use social commerce tools like Tagshop.ai to integrate your Instagram content into your eCommerce website.
