Reading Time: 4 minutesConsumers’ path to purchase isn’t linear; multiple things influence their final decision to buy. As a result, their expectations have changed dramatically, and how they seek them to be met has shifted too. Brands are constantly struggling to revolutionize the strategies and tools to cater to the shoppers’ needs successfully. Moreover, providing for the growing […]
5 minute read
Reading Time: 9 minutesScroll through any platform – Instagram, Facebook, or TikTok – it’s almost impossible not to come across some form of influencer marketing. They are everywhere, across categories, creating content in every format (short-form videos, stories, vlogs, and content) – and this is just the beginning! Though influencer marketing started 15 years ago, it came to […]
13 minute read
Reading Time: 11 minutesThe only constant in eCommerce is change. The ecommerce industry has changed more in the past two years than in the past two decades. With a massive increase in the number of channels businesses are selling on, competition, and diminishing returns on online advertising, how brands sell and consumers shop – has undergone major shifts. […]
15 minute read
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