How to Embed Instagram Feed on Website- A Complete Guide

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You all are aware of the charm of Instagram in branding and marketing. In modern marketing, no doubt embedding an Instagram feed on your website is a great idea. 

It will help boost engagement, make your website attractive, and generate leads. Its numerous benefits are enough to know its importance. But do you need clarification about the process? Don’t worry you are on the right platform. 

In this blog post, we will go through the complete guide on how to embed Instagram feed on a website, its importance, benefits, and much more.

Let’s begin with the basics first.

What is Instagram Feed?

Instagram feed is where users share their photos and videos, get inspiration, and connect with people and things they care about. 

These photos and videos are shown when a person scrolls through their Instagram. The feed is updated with new content each time you open your Instagram account.

By embedding this Instagram feed on your website, you can engage visitors and display fresh content about your brand.

Methods to Embed Instagram Feeds on Website

There are various methods to use when embedding Instagram feeds on a website. Let’s explore various methods step by step  

Method 1. Using Tagshop (Recommended)

Embedding an Instagram feed on your website using a third-party tool like Tagshop. It offers several benefits compared to direct upload. Make your feed visually appealing by following these step-by-step processes:

Step 1 – Content Curation 

• Simply start by logging in or creating your account on Tagshop

• After logging in, select “Instagram” as the source network 

• You can create an Instagram feed using various options, such as hashtags, stories, profile, mentions, reels, etc. 

• Type any hashtag, hit the “Create Feed” button, and connect your Instagram account. 

Step 2 – Make your feed interesting

• You can modify the feed according to your choice. From the sidebar, go to ‘Content,’ select the posts you want to make public/private, the irrelevant posts. 

• Change the feed’s appearance by going to Website>Theme, Customization, and CTA Button. 

Optional: Make Your Instagram Feed Shoppable

If you want to make your Instagram feed shoppable, follow these steps, or you can skip to 3rd step to embed your Instagram feed on your website. To make your feed shoppable, you have to upload your product catalog. To do so, follow these steps: 

1. From the sidebar, navigate to Content> Product Catalogue. 

Here, you can sync your products directly from your website builder or make a custom upload. 

2. Once syncing your products, tag them to make your feed shoppable. To do this, click the “Tag Products” Button under any post on your feed.

3. Search for products by name, category, tags, and SKU.

4. Turn on the hotspot feature and add multiple tags in a single post.

Step 3. – Publish your Instagram Feed on the Website 

Once you have finished editing your feed, navigate to “Website” from the sidebar and click ‘Generate Code’ at the bottom right corner of the dashboard. 

2. Adjust the width and height of the gallery and copy the embed code.

4. Following these steps, you can easily embed an Instagram feed on any website.

How to Add Instagram Feed to any CMS Platform

With Tagshop, you can embed an Instagram feed on any CMS platform, such as WordPress, Shopify, Wix, Magento, HTML, etc. To simplify your task, here are step-by-step solutions for all relevant CMS platforms. 

• Shopify
• WordPress
• Wix
• Squarespace
• HTML
• Webflow
• Elementor

Add Instagram Feed to Shopify Store

You can add an Instagram feed to your Shopify store; it is perfect for brands to reach larger audiences. Following these steps, you can add the Instagram feed to your Shopify website. Once you have generated the Instagram feed code on the Tagshop app, follow these steps:

Step 1- Go to the Shopify admin panel.

Step 2- Look for the ‘Online Store’ option.

Step 3 – From the drop-down menu, select ‘Pages’

Step 4 – Find the page where you want to display Instagram feed or Create a new page

Step 5 – Now, in the ‘HTML’ section, you can embed the Instagram code 

Step 6 – Save all the modifications, and you’re done. 

Note: To simplify your task, Install a free Shopify app to embed your Instagram feed directly into the Shopify store.  

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Embed Instagram Feed on WordPress

Here are the steps for embedding an Instagram feed on your WordPress website

Step 1. Log in to your WordPress dashboard.

Step 2. Open the page where you want to embed your Instagram Feed and  Select “Custom HTML Block”

Step 3. Paste the Instagram Feed code that you copied from Tagshop 

Step 4 – Click on the publish button and you are done. 

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Display Instagram Feed on the Wix Website

Adding an Instagram feed to your Wix website is also simple. Just follow these steps.

Step 1- Login to your Wix admin account 

Step 2- Beside the “Main pages” section, click the ‘+’ button

Step 3- Now go to “Embed Code” and select the “Embed HTML”

Step 5- Paste the generated embed code of your feed here.

Step 6 – Click “Save” to apply the changes

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Show Instagram Feed to Squarespace

Go through the steps to embed an Instagram feed on Squarespace: 

Step 1- Login to your Squarespace admin panel.

Step 2 – Select the page where you want to add an Instagram feed or create a new one.

Step 3 – Now, edit the page, and choose ‘Add Section> Add a blank section

Step 4 – In the URL field, click on the “</> Code” and paste your code here 

Step 5 – Click ‘Save’ and then ‘Apply’ to publish your changes

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Add Instagram Feed to HTML Website

To embed an Instagram feed on your HTML website, follow these steps:

Step 1 – Login to your HTML website

Step 2 – Look for the page where you want to integrate the Instagram feed

Step 3 – Paste the Tagshop Instagram feed code 

Step 4 – Apply all the changes, and you’re done!

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Display Live Instagram Feed on Webflow Site

To display your Instagram feed on the Webflow site, follow these steps:

Step 1 – Login to your Webflow admin panel

Step 2 – Go to ‘Add Elements’ from the left-hand side menu

Step 3 – Drag and drop the ‘Embed’ element to the section of your desired website page

Step 4 – HTML Embed Code Editor will appear

Step 5 – Paste your Tagshop-generated copied code here and click save

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Add an Instagram Feed on the Elementor website

To display your Instagram feed on the Elementor website, follow these steps:

Step 1 – Login to your WordPress Admin Account 

Step 2 – Select the pages where you want to integrate the feed.

Step 3—Click on “Edit with Elementor.” Then, drag and drop the HTML element where you want to embed the feed. 

Step 4 – Paste the code and click “Update,” your feed will be live on the website. 

Live Example of Instagram Feed on Website

Method 2. Direct Upload (Using Instagram Itself)

Instagram lets you embed feed on the website through direct uploads, but only one by one. This process seems boring as you have to embed the post manually. Simply follow these steps: 

Step 1 – Go to your Instagram account

Step 2 – Search for the post that you want to embed

Step 3 – Click on the three dots to open the menu

Step 4 – Select ‘Embed’ and copy the code

Step 5 – Paste this embed code on your website backend.

Step 6 – Refresh the website, and you will see a single Instagram post on your website. 

Examples of Instagram Feed on Websites

Here are some top-notch Instagram feed examples for you. Let’s explore them.

Saucony: Instagram Hashtag Feed

Instagram Hashtag Feed is one of the most popular types of feed because it allows companies to display topic-specific content directly on their website.

It captures a good amount of UGC from your audience and will help make your brand stand out from your competitors.  Saucony used this feed on its website to collect UGC for its hashtag campaign, “Run Your World.”

Philips: Instagram slider widget

The Instagram Slider template shows numerous images and videos in a single post, allowing website users to swipe through your interactive content.

Philips did its employer branding on its website by generating an inspirational feed on its careers page using an Instagram slider widget. This was beneficial to both the brand and potential new joiners. 

So home: Instagram hashtag feed

Sohome’s website features a shoppable Instagram feed and visually appealing UGC galleries. This e-commerce site attracts its audience using an Instagram hashtag feed with tagged products. 

Cologne Centurions: Instagram carousel feed

Cologne Centurions is an American Football team in the European League of Football (ELF). Its primary web page displays its feed in a carousel format, automatically sliding through the posts. The primary benefit of using this format is that it requires less space and has easy navigation. 

Feldmar: Horizontal Column Feed

A Horizontal Column Feed showcases your feed in the footer area of your website. Feldmar, a well-established watch company, uses this widget to display its UGC on the website. 

Benefits of Embedding Instagram Feed on WordPress.

There are several different benefits of embedding an Instagram feed on your website. Integrating the Instagram feed into your website will give your brand a face of authenticity and transparency. Also, you can share your UGC there so your audience can connect with your brand. Well, let’s look at the benefits one by one: 

Increased Brand Awareness and Exposure

Engaging Instagram videos on your website can increase brand awareness and keep your users entertained for longer. 

• Expand your reach: Your UGC Instagram feed on your website will increase your reach and traffic to the next level. It will target new audiences and thus improve your brand recognition. 
• Enhance brand visibility: A visually appealing Instagram feed can improve your brand’s visibility. Highlight your brand’s USPs and values to make it more authentic. 
• Attract new followers: Regularly engaging with your audience can attract new customers and followers. 

Boost social proof: 

Providing social proof to your audience is all you need to drive their attention towards your brand. Nowadays, customers are looking for such proof of trust and reliability.

• Encourage interaction: Instagram feed on your website will foster a sense of interaction. Encourage your customers to share video testimonials, reviews, etc. 
• Create a community: A strong community will help you strengthen your customer base and loyalty by providing you with UGC and participating in your campaigns. 

Enhanced Website Content and SEO

Integrating your Instagram feed on your website will enhance your SEO and search engine rankings. Here’s how 

• Fresh content: Your website will always provide fresh, real-time content, keeping your audience returning for more. 
• Improved SEO: A well-established website feed will improve your website’s ranking and SEO 
• Increased dwell time: A good user experience will increase dwell time and engagement. 

Drive Traffic and Conversions

Overall, the user experience will always yield good results and sales. Always offer visually appealing and valuable content to your visitors so that it: 

• Direct traffic to Instagram: A real-time feed will drive traffic and engagement to your website. 
• Boost sales: Make your feed shoppable to drive sales and conversions.
• Generate leads: Use in-depth analytical tools to track visits and measure leads. 

Conclusion 

Integrating your Instagram feed on your website will be a turning point in your e-commerce strategy. We have come a long way from learning how to embed them in various e-commerce platforms like Shopify, WordPress, HTML, etc, to understanding their importance and benefits.

Implementing all these will take your brand to the next level and help you to stand out from your competitors. This article has helped you learn how to display Instagram feed on your website. Go ahead and embed it using Tagshop to get the maximum from it.