Embed Instagram Hashtag Feed on Website in 4 Steps  

Reading Time: 14 minutes

Businesses worldwide seek to connect meaningfully with their audience to attract their brands’ attention. But do you need clarification about how to do it? Building trust and awareness takes work, but embedding Instagram on your website can help. 

Instagram has set a benchmark in the social media industry, becoming the ultimate platform for marketers to do branding and social selling. An average user uses 10 Instagram hashtags per post, so this strategy is best for increasing your brand awareness. Embedding an Instagram hashtag feed to your website helps users see how others recognize your products. Let’s delve into this blog, making you understand how to embed Instagram hashtag feed on your website for free and how it helps. 

Let’s begin: 

What is Instagram Hashtag Feed? 

An Instagram hashtag feed is a collection of posts with a particular hashtag. This feed showcases posts from Instagram users who have used the concerned hashtags. Using an Instagram Hashtag feed helps you collect UGC, discover fresh content each time, and reach newer audiences. 

Embed Instagram Hashtag Feed on Any Website

We can embed Instagram feeds on any website using these two methods. Let’s understand them one by one.

Method 1. Embedding Instagram Hashtag Feed using Tagshop

With various customization options and features, Tagshop allows you to embed the Instagram Hahstag feed with simple steps.

Step 1 – Login or create a free tagshop account.

Step 2- Create your feed by choosing your source network as Instagram.

Step 3- After choosing your source network, connect your business account and choose “Hahstag(#)” from the available options.

Step 4- Collect the feed from this using the hashtag you want and click “Publish.”

Step 5 – After publishing, choose “Website” from the new dialogue box.

Step 6- Customise your feed by choosing your preferred theme, background, and CTA buttons from the options available.

Step 7 – Then, choose the website platform to embed the feed and click “Generate Code.”

Step 8- Paste the embed code to your website’s backend. 

Congratulations, you have successfully embedded the Instagram Hahstag feed on your website using Tagshop. 

Live Example of Instagram Hashtag Feed on Website

Bonus Tip – Make Your Instagram Hashtag Feed Shoppable 

Yes, you read it right! You can make your Instagram Hahstag feed shoppable with the help of Tagshop. After you’re done with creating a feed on Tagshop, follow these steps to make your feed shoppable:

Step 1 – Go to “the”Content” and select “Product Catalog” option on the sidebar. 

Step 2- Select the platform from – Shopify, Magento, WooCommerce, etc., and sync your product catalog by entering the URL.

Step 3 – You can upload the product list manually by choosing the “Manual Upload” option. 

Step 4—After uploading your catalog, make it shoppable by going to the “Content” and “Tag Products” buttons.

Step 5—You can select your products by searching them by product ID, category, or SKU. Turn on the hotspot feature, and you can tag multiple products to a single product.

Step 6 – Follow the above steps to turn all your posts shoppable. 

Congratulations! With this bonus step, you have now embedded a shoppable Instagram feed on your website using Tagshop. 

Embedding Instagram Hashtag Feed using Instagram 

Embed Instagram Hahstag feed using Instagram by following these steps.

Step 1 – Login to your Instagram on your desktop.

Step 2 -Search the targeted hashtag for which you want to create a feed.

Step 3 – Select a post from the feed.

Step 4 – Click on three dots from the upper left corner.

Step 5 -Choose the “Embed” option and click the “Embed” button.

Step 6 -Now login to your website admin panel.

Step 7- Look for the page where you want to embed this post.

Step 8 -Then paste the code on the backend of your website, and you’re done.

How to Embed An Instagram Hashtag Feed On Different CMS Platforms

After you curate your feed and copy the generated code, the next step is to embed it on your website. Let’s delve into embedding an Instagram Hashtag feed on different CMS platforms. 

Add Instagram Hashtag Feed on WordPress Website

After you generate the embed code from Tagshop, the next step is to embed it on your WordPress website. Follow these steps to add the feed to your WordPress site:

Step 1 – Make sure you follow the above methods and copy the embed code of your Instagram feed.

Step 2 – Login to your WordPress account.

Step 3 – Search for the page where you want the feed to embed.

Step 4 – Choose the “Add Block (+)” option and click on the formatting

Step 5 – Choose “Custom HTML” from the options.

Step 6 – Paste the embed code you copied from the Tagshop feed.

Step 7-  Simply Publish the web page

Now, you can see your web page with an updated Instagram Hashtag feed. 

Display Instagram Hashtag Feed on the Shopify Store

Displaying your Instagram Hashtag feed on your Shopify store helps users see your products in real-time. Let’s look into embedding the Instagram hashtag feed in your Shopify store. 

Step 1 – Create a feed and copy the embed code by selecting Shopify as your CMS platform on Tagshop 

Step 2 – Now, log in to your Shopify admin account.  

Step 3 – On the left sidebar, select “Online Store”

Step 4 – Choose “Pages”. Create a new one or select the existing one

Step 5 – Now click the “Show HTML(<>)” icon

Step 6- Paste the embed code here that you previously copied from Tagshop

Step 7 – Click “Save” and you are done!

You can see your page with your Shopify website’s embedded Instagram Hashtag feed. 

Embed Hashtag Feed on Wix Website

Wix is a cloud-based website-building platform that allows you to design professional websites easily. Let’s learn to embed your Instagram hashtag feed on Wix:

Step 1 – Create your feed and publish it using Tagshop

Step 2 – Click “Generate Code” and choose “Other” to get a code for the Wix platform.

Step 3 – Login to your Wix panel

Step 4 – Go to the main pages in the sidebar and click “+” from your pages

Step 5 – Click on more and choose HTML iframe from the embeds

Step 6 – Now paste the code that you generated using Tagshop

Wow! You’ve successfully embedded the Instagram Hashtag code for your Wix website. 

Instagram Hashtag Gallery on Squarespace Website

Follow these steps to integrate your Instagram Hashtag feed on your Squarespace website:

Step 1 – Go to your Tagshop account and create your feed.

Step 2 – Publish your feed and click on “Generate Code.”

Step 3 – Select “other” to get a code for your Squarespace website and copy it.

Step 4 – Login to your Squarespace account

Step 5 – Create a new page or edit your existing one. 

Step 6 – Click on the “add/edit block” button and then click “code block” <>

Step 7 – Paste the embed code from Tagshop and click “Apply”

Step 8 – Save the page to make the changes appear on the website, and you’re done. 

Embed Instagram Hashtag Feed on the Weebly Website

 To embed Instagram Hahstag Feed on a website created via Weebly, follow the simple steps below:

Step 1 – Select “Other” from Tagshop to generate a code for your Weebly account. 

Step 2 – Copy the code and navigate to your Weebly account.

Step 3 – Click “Pages” on the upper left and then select “+”

Step 4 – Choose the type of the page and name it

Step 5 – Go to “Build” on the upper left and then “Embed code” option

Step 6 – Go to “Click to set custom HTML” and paste the code from Tagshop

Step 7 – Simply “Publish” to see the changes 

Following these steps will embed your Instagram Hashtag feed on your Weebly website. 

Examples of Instagram Hashtag Feeds on Website

Many brands use Instagram feeds on their website to yield better results and set their brand reputation in the eyes of the viewers. Let us look at some examples that set them apart using this strategy. 

Popsigns

Popsigns is a brand that makes handheld signs for churches, events, and photo booths. Its signs are fun and welcoming and “make people smile and turn a bald atmosphere into a vibrant celebration.” The brand displays its feed from Instagram in a grid view on its homepage. It also has a custom Popsign option where users can upload their artwork. Now, displaying them on their website helps them build trust and authenticity in the eyes of their audiences. 

Global Alliance for Banking on Values

This brand is a network of independent banks using finance. They use the Instagram hashtag feed on their website to showcase sustainable, environmental, economic, and social development worldwide. This showcases their brand’s custom and value and helps build a trusting customer community. 

Alorica

Alorica is a customer management solutions brand that uses an Instagram hashtag feed on its website. Its content is displayed in a carousel type. This strategy helps Alorica pull content from Instagram and gives it the freedom to display it on its website. 

Frux

Frux is a wholesale fruit and vegetable supply business. A significant chain exports and sells pre-cut vegetables and supplies ingredients for meal kits. They use the Instagram grid in the right sidebar of their website. 

Benefits of Embedding Instagram Hashtag Feeds 

We know the benefits of embedding Instagram Hashtag feeds on e-commerce websites. With Billions of active users, brands can boost engagement, drive sales, and do much more. Here are some of them. 

Increased User Engagement

Your website’s Instagram hashtag feed can significantly increase interaction and engagement. According to research, on average, Instagram hashtags receive 12.6% more engagement than those without hashtags. 

• Dynamic content: Your website’s content should be dynamic and varied. It should attract the audience’s attention so that they stay on your website for a long time. 
• User-generated content (UGC): Encourage your audience to share UGC through testimonials, reviews, feature videos, etc., so your company looks authentic and genuine. 
• Interactive experience: Give your users an interactive experience by capturing their attention through easy navigation, dynamic and responsive elements, etc. 

Enhanced Brand Awareness

Hashtags are powerful tools for reaching a broader audience. Researching and adding relevant hashtags to your posts and further adding them to websites helps channelize visitors from social networks to your website. 

• Expand reach: Posts with hashtags are 29% more likely to reach an audience; hence, adding them to your website will always give you better results. 
• Strengthen brand identity: By integrating your feed on your website, users can see how your brand is working in the real world. This helps strengthen your brand’s identity and value. 
• Generate buzz: Your feed will always provide fresh and relevant content by continuously updating itself, creating excitement in your users’ minds always to visit your website for something new and interesting. 

Improved SEO

Yes, embedding a social media feed on your website using your brand’s hashtag will help improve SEO. They help as keywords, making content more searchable and increasing your website’s visibility. 

• Increased website traffic: Instagram feed will help boost website traffic as users will engage with your website through your social network. 
• Improved search engine rankings: Incorporating hashtag feed into your website indirectly helps improve rankings. Just use live feed, high-quality content, and relevant CTAs
• Longer website visits: This will also encourage longer website visits and allow visitors to explore more of your content. 

Boosted Sales and Conversions

With over 1 billion monthly active users on Instagram, it allows for massive website visits, further improving sales and conversions. How? Let’s look at them one by one: 

• Social proof: UGC from your loyal customers will build social proof and brand value. 
• Product promotion: Promoting your products by integrating shoppable videos will promote and multiply your sales. 
• Drive traffic to your website:  If your Instagram content entices audiences, they may share your site or link to it, potentially increasing inbound links and traffic.

Community Building

Running hashtag campaigns and encouraging users to participate will help build a solid, loyal community toward your brand. 

• Foster a sense of community: When you showcase your users’ content on your website, you will make them feel valued, thus creating a sense of community and loyalty. 
• Encourage user interaction: Users might come and search for their content or surf through the UGC on your website, thus generating user interaction and engagement. 
• Build brand loyalty: Users who see your UGC feed will trust your brand, which will help create a loyal customer community. 

Conclusion 

Embedding Instagram on your website will improve your brand’s position, helping you stand out. This strategy encourages more interaction and user engagement. If you are looking for such an integration, Tagshop is there to help you out. With various customization options and features, you can seamlessly embed your customized feed on your website. Curate your brand image, go ahead in the race, and make your brand shine with UGC.