PrestaShop is a popular open-source CMS for ecommerce that offers many valuable features and opportunities for brands. One such opportunity is adding a Prestashop Instagram Feed website to leverage social commerce successfully.
Instagram has evolved from a mere photo-sharing app to a more dynamic platform, opening many possibilities for users and businesses.
Did you know that around 130 million users tap on such posts monthly? Massive right?
But wait, is that the end of the ecommerce era? Well, marketers have decided to turn the tables, and you can now add Instagram feeds to the PrestaShop e-commerce store.
Continue reading to understand the how & why of leveraging the Instagram feed on the PrestaShop website.
Steps to Add an Instagram Feed On PrestaShop
1. Start by Login or Creating a Free Tagshop account
2. On the left side of the home screen, choose “Content”
3. From the dashboard, create a new gallery and name it.
4. Once the gallery is created, click on Create Feed.
5. Choose your preferred network from where you want the content to be collected. Lets choose instagram for this instance.
6. Next, you need to select your connection type. You can choose from hashtags, mentions, handles, etc, let’s try with Hashtag(#). After entering the hashtag you want the posts from, click “Create feed”.
7. You will now see the content collected using the hashtag. You can also choose to make the posts private or public to showcase the best content on your feed.
Bonus Step: With Tagshop you can also make your feed shoppable to provide a better shopping experience for your visitors. Here’s how:
- Click on Tag Products:
- You can single or multiple tags based on the image/ video you want to make shoppable. You can also enable hotspot to display specific spots in the image that contain a particular product.
8. Once you have chosen the best content to display on your feed, it’s time to decide how it will look. Click on the “website” section.
9. Here you can choose the theme that best suits the content you want to display.
- From the customization tag, you can personalize various aspects of your feed, such as the background and card settings, or use custom CSS to make additional changes.
- To encourage your potential customer to make a purchase, you can also add an engaging CTA.
9. Save Changes once you are satisfied with how you feed looks. Now click on Generate code at the button.
10. Out of the CMS platform options, choose Prestashop.
11. Adjust the dimensions of your feed. And Copy the embed code given.
12. Follow the steps provided there, and voila! Your Prestashop Instagram Feed has been successfully added to your store.
Live Demo: Instagram Feed on Prestashop Website
Tagshop: Collect, Manage and Publish Instagram Feeds
Tagshop is a social commerce platform that allows brands to utilize their social content and efficiently turn it into conversions. It is comprehensive as brands can leverage social content and build shoppable galleries ready to use on websites, resulting in increased conversions, brand growth, and revenue instantly.
With Tagshop, you can publish your Instagram store, UGC galleries, and product reviews on your website. These features have allowed brands to engage their website visitors and let them shop from galleries without searching around the entire website.
Some of Tagshop’s most promising features are its Visual Galleries, Product HotSpots, Shoppable UGC galleries, and powerful analytics to track and optimize content performance.
Benefits of Adding An Instagram Feed on PrestaShop
Why do you need a Prestagram Instagram Feed? Here are some benefits to convince you.
Instagram Visuals Improve Engagement
Visuals are the essence of every successful website. 68% of marketers reported that they plan to increase the use of visual content marketing campaigns. Humans are visual animals, and we feed the most on what the eye sees rather than reads. When you add a Prestashop Instagram Feed, you present something refreshing to your website visitors.
It inspires and encourages them to engage with your website, decreasing your bounce rate. Best part? Each time you create a Post on Instagram, it will automatically appear on your website, keeping your PrestaShop website fresh and giving something new to the visitors each time they visit.
UGC Brings Transparency
More than 86% of companies today use user-generated content as a marketing strategy. As the online space expands with the number of businesses, consumer behavior has shifted towards looking for real-life experiences or reviews by peer consumers before spending money online.
When you create UGC feeds for your PrestaShop ecommerce store, its uniqueness helps you stand out. You make your brand more transparent and reliable for potential customers. User-generated content is known for building trust and helping consumers make more confident purchases with you.
The Instagram feed helps your website visitors skip the lengthy ecommerce steps that often lead to a higher cart abandonment rate, causing a decline in brand sales. E-Commerce brands lose $18 Billion in sales revenue each year because of cart abandonment.
Conclusion
So, we just introduced you to the ultimate commerce trend: Instagram feed and how you can incorporate them on your PrestaShop website.
In conclusion, we hope you understand better the concept of managing Instagram Feeds with Tagshop. Tagshop can help your brand reach a larger audience, create a social presence, improve your PrestaShop website’s engagement rate, decrease bounce rates, and ultimately shoot up your conversions.Go on, follow the steps, collect all those posts, and curate your amazing Instagram Feeds for your PrestaShop Store already!
