6 Successful Social Commerce Examples & Best Tools

Reading Time: 6 minutes

Social commerce examples are popping every day. With the rise in eCommerce, social media consumption, and advancement in technology, we are witnessing a new wave in shopping i.e. Social commerce.

It is of no surprise that nowadays people are spending more of their time on social media. To an increasing extent, social media is becoming one of the main eCommerce channels. 

So, social media eCommerce is immensely crucial for brands now. This is why Social commerce has become one of the most popular marketing trends among brands. 

Social Commerce – A Brief Introduction

Social commerce is also known as social shopping. In simpler terms, this can be referred to as an unavoidable meeting point of eCommerce and social media where you tag your products into the social media content and allow users to buy it directly through this Shoppable content.

Tagshop

Social commerce examples from popular brands are an outline on how to find the correct method to convert social media networks into a sales platform.

However, knowing social commerce is not enough. You need to gain proper knowledge of how to apply it to your own business. To get you out from this trouble we have accumulated some of the best social commerce examples for different platforms starting from Facebook to Instagram and Pinterest. 

So, what are you waiting for, let’s dive in to know the best practices and latest social commerce examples.

5 Best Examples of Social Commerce To Get Inspired

1. Luxsea

Luxsea is a fashion-forward swimwear eCommerce brand that has leveraged social commerce in ways that have helped the brand achieve 3X more conversions, a solid online presence, and credibility.

The brand relied on utilizing user-generated content and content from influencer partnerships to build a perfect social commerce strategy. Along with that, Luxsea collected content from its branded hashtag, turned it into shoppable and integrated it into their product pages, giving the customers an array of social proof and fashion inspiration. 

By featuring this UGC on their website and social media channels, Luxsea effectively showcases real-life customers enjoying their products, fostering a sense of community. This streamlined shopping experience also helped reduce friction and increased the likelihood of impulse purchases, thus driving revenue for the brand.

2. Eureka Street Adds Shoppable Instagram & UGC Gallery

Eureka street furniture, a popular furniture store from Australia, is the perfect example of social commerce. They have created a visually compelling experience by integrating shoppable Instagram & shoppable UGC galleries on their website.

The brand has leveraged the power of social commerce and successfully boosted product discoverability with the help of shoppable social galleries. 

This shoppable UGC gallery features visual UGC from social media where they have been tagged or mentioned. With Tagshop, they curated this UGC from social media, tagged products to it, and then published it on their website as “INSPIRATION.”

3. Lorenza

Founded in 2015, Lorenza is a boutique jewelry brand focused on building a digitally solid and credible name. With years of experience, the brand actively engages with its customers through social media platforms to fulfill its social commerce strategy.

With their strong customer relations, Lorenza motivates existing customers to create UGC for the brand and further utilizes it to help potential customers visualize themselves wearing the jewelry, inducing social proof, and ultimately increasing conversions.

What makes Lorenza’s strategy unique is its integrated shoppable UGC gallery. This simple strategy has allowed the brand to gain immense credibility and revenue.

4. Huda Beauty

Huda Beauty is a globally renowned make-up and beauty brand that has taken the beauty industry by storm. Huda Beauty has yet to leave any social media platform untouched. Be it TikTok, Instagram or YouTube, the brand has an engaged customer base, creating quality content for the brand naturally.

Image Credits: Huda Beauty

With over 53 million followers on Instagram, Huda Beauty collaborates with influencers, makeup artists, and celebrities who endorse their products. These partnerships contribute to the brand’s credibility and help reach wider audiences.

What’s more is the brand leverages this content to its benefit not only on social media but also showcases it on the brand’s website, leveraging social commerce. 

The brand has created a fully shoppable feed of social content with products tagged and has integrated this feed into its homepage and product pages. This integration has contributed to the brand’s credibility and helped reach wider audiences.

5. Ikea

Ikea is one of the most famous names in the commodity goods industry. Started as an only retail venture, Ikea has now spread its branches to sell its furniture and home decor products online.

Image Credits : Ikea

But in an industry where taking the feel of the product is primal before making a purchase decision, Ikea stood out. 

The brand relied on giving its online customers a close-to-in-store experience. Ikea offered its users a highly visual shopping experience and reduced friction to 3X by integrating a shoppable gallery. 

With multiple product tagging features, Ikea leveraged high-quality images and turned it into a hotspot of shoppable.

Best Social Commerce Apps & Tools

Here are some of the best social commerce platforms that you can use to leverage the features of social commerce and benefit like the social commerce examples we mentioned above. 

Tagshop

Tagshop is the most popular and excellent social commerce tool that provides you with a perfect solution to turn your social media content into shoppable content galleries.

With Tagshop, you can create and publish shoppable social commerce galleries on your website, in emails, in stores, social ads, and social media. 

Here are a few highlights of Tagshop that can help you become a successful social commerce example with increasing sales, trust, and revenue:

• Collect and curate user-generated content from social media
• Aggregate your brand’s social content from 10+ platforms
• Tag unlimited products to the collect social posts
• Customize and design your shoppable social galleries
• Get rights to your social media UGC directly from users
• Seamless publishing on website CMS like Shopify, HTML, & many more
• Performance tracking  with detailed analytics

Indeed, even you can transform user-generated content into shoppable UGC. It permits users to shop the complete look as shown in the user-generated posts.

With this, you will get involved in a fulfilling and complete shopping experience. 

Facebook Shop

Facebook shop is a social commerce app, businesses can set up a single online store for customers that fit both on Facebook and Instagram.

It is easy and free to generate a Facebook shop. From their catalog, businesses can pick the products they wish to feature on Facebook. Afterwards they can customize the look and feel for their shop. 

With accent colors they can create a cover image, featuring their brand.

This as a result will help small or big dealers to bring their business online. They can easily associate with the clients any place, and at whatever point it’s helpful for them.

Shoppable Instagram

Instagram permits you to add the product tags to your posts. Instagram introduced a feature for businesses and brands to sell products directly through their brand’s Shoppable Instagram feed.

Here they can turn their posts into Shoppable posts. Brands can tag products to the images in their posts and add “Checkout links” to the products.

However, you need to have a business page and have a product catalog associated with a Facebook page. 

In the event that you hit all the necessities and your application is evaluated, you’ll have the option to add 5 item labels to each shopping post.

Conclusion

By going through social commerce examples and tools, you can recognize that it is a profitable journey of opportunities.

In present times, everyone is on social media, making it imperative for your brand to be there. With regards to making purchasing seamless, delightful, and simple, it truly doesn’t beat arriving at clients straightforwardly where they invest their energy online using social commerce.

Regardless of whether through empowering UGC or giving motivating forces to your supporters to rush to your storefront, remember the social segment of eCommerce.