15 Successful Black Friday Marketing Strategies For 2024

Reading Time: 10 minutes When comparing the initial three quarters of the year to the final one, it becomes evident that Q4 significantly surpasses in terms of sales and rush.  Reason? Black Friday & Cyber Monday. This is the time of the year when eCommerce businesses stretch out to achieve their maximum sales. Starting from Black Friday and extending […]

13 minute read

Top 10 Cheaper Alternatives To Yotpo – Must Read

Reading Time: 10 minutes If you are an eCommerce business or marketer, we have a question: Are you looking for more suitable Yotpo alternatives for your brand? If yes, you’re at the right place. Leveraging the power of social commerce in your marketing efforts has become crucial for every eCommerce brand. It is that game-changing strategy that can boost […]

12 minute read

Shopping Cart Abandonment: Why And How To Prevent It

Reading Time: 8 minutes Imagine this: a potential customer invests a significant amount of time browsing through your products. Say days or even weeks. And just as they put they add products to the cart, they vanish before finishing the checkout. It’s baffling. And exactly what shopping cart abandonment is in eCommerce. Studies show that 70.72% of online shopping […]

10 minute read

AI in E-commerce:  Why E-commerce Brands Should Consider Artificial Intelligence?

Reading Time: 8 minutes Great inventions always have two births. The first is when the invention occurs, and the second is when it hits popularity and reaches the masses.  Artificial Intelligence (AI) is one such invention. Initially defined in 1950, it is catching its pace today. AI is unexpectedly enhancing industries, and one example of these highly affected industries […]

10 minute read

How To Create an Aesthetic Instagram Feed for Your Brand

Reading Time: 8 minutes There’s a certain value associated with first impressions. If you are aware of the nooks and crooks of Instagram, you must know how an aesthetic Instagram feed can anchor your entire impression of any Instagram account.  A business, a creator, or just a regular user. In recent times, Instagram has served as a canvas for […]

9 minute read

Instagram For Business: Everything You Need To Know in 2024

Reading Time: 9 minutes We are well into 2024, and Instagram is still one of the most used, go-to channels. Beyond, its fundamental purpose of communication and discovery, Instagram for business is progressing as the new age eCommerce strategy. Did you know, top celebrity brand Rare Beauty has over 5.8 million followers and an engagement rate of 1.03% on […]

11 minute read