A Guide To Maximizing Facebook for Social Commerce

Reading Time: 7 minutesOn a table where social media for marketing is in question, Facebook often stands out as the go-to platform. Facebook might not be the favorite platform of Generation Z, but it still is the top platform and the 2nd-most-used global app based on total usage time.   The credit for this maintained popularity goes to Facebook’s […]

9 minute read

Social Commerce vs. eCommerce: A Comprehensive Comparison for eCommerce Businesses

Reading Time: 11 minutesYou’ve probably read this way too many times by now. The entire marketing world is talking about it. And we are, too!  eCommerce is changing. Period.  But what’s important here is that it is not just changing in a way that it’s growing or making a mark. But it’s also changing in a way that […]

14 minute read

What are Shoppable Videos? Top 15 Shoppable Video Platforms [2025]

Reading Time: 17 minutesShoppable videos are transform the way we shop online. By integrating clickable product links, they provide a seamless shopping experience. Shoppable videos enhance engagement and drive higher conversion rates for brands. However, as eCommerce marketing continues to welcome new changes, video content, particularly shoppable videos, has risen and is set to become the most transactional […]

22 minute read

The Evolution of Social Commerce: Definition & Why It’s Here To Stay

Reading Time: 7 minutesThe best way to predict the future is to create it – said Abraham Lincoln. And, whoever invented social commerce must be a firm believer of this sentiment.  The evolution of social commerce certainly did not happen overnight. Even the gravitation of e-commerce took its time. e-commerce as we know it today has evolved significantly […]

9 minute read

How to Embed Shoppable Instagram Feed On WordPress (WooCommerce)

Reading Time: 7 minutesE-commerce brands across various sectors share common key objectives: building trust, enhancing user engagement, and delivering a seamless, interactive shopping experience to their customers. Wondering how to do it? We shall provide you with a step-by-step guide on how to embed Instagram feed on WordPress. Statistically, over 50% of customers become more interested in a product […]

9 minute read

6 Best Shopify Apps to Help Grow Your eCommerce Store in 2025

Reading Time: 6 minutesDid you know that Shopify powers over 1.7 million eCommerce websites worldwide? With the increasing demand for online shopping, it’s no wonder that entrepreneurs and businesses are turning to Shopify as their go-to platform for building and growing their online stores.  But simply having a Shopify store is not enough to ensure success in today’s […]

7 minute read

Shoppable Instagram & UGC In 2025: What’s Next For Social Commerce

Reading Time: 8 minutesWith the continued growth of e-commerce and the increasing dominance of social media in our daily lives, businesses are looking for new and innovative ways to connect with their customers and provide a seamless shopping experience. Shoppable Instagram & UGC are rapidly gaining traction as effective strategies for engaging audiences and driving sales.  The global […]

10 minute read