Social Commerce vs. eCommerce: A Comprehensive Comparison for eCommerce Businesses

Reading Time: 10 minutesYou’ve probably read this way too many times by now. The entire marketing world is talking about it. And we are, too!  eCommerce is changing. Period.  But what’s important here is that it is not just changing in a way that it’s growing or making a mark. But it’s also changing in a way that […]

14 minute read

What are Shoppable Videos? Top 15 Shoppable Video Platforms [2024]

Reading Time: 17 minutesShoppable videos are transform the way we shop online. By integrating clickable product links, they provide a seamless shopping experience. Shoppable videos enhance engagement and drive higher conversion rates for brands. However, as eCommerce marketing continues to welcome new changes, video content, particularly shoppable videos, has risen and is set to become the most transactional […]

22 minute read

The Evolution of Social Commerce: Definition & Why It’s Here To Stay

Reading Time: 4 minutesThe best way to predict the future is to create it – said Abraham Lincoln. And, whoever invented social commerce must be a firm believer of this sentiment.  The evolution of social commerce certainly did not happen overnight. Even the gravitation of e-commerce took its time. e-commerce as we know it today has evolved significantly […]

4 minute read

TikTok Shop Officially Launched In The US: Know All About It

Reading Time: 7 minutesTikTok Shop has officially launched in the US and will change the eCommerce world impeccably.  Since its inception, TikTok has been the curator of the most viral trends online that have also transformed the eCommerce industry in ways unfathomable. From fashion and makeup trends to home decor and gadgets, TikTok has birthed global trends. According […]

9 minute read

How to Embed Shoppable Instagram Feed On WordPress (WooCommerce)

Reading Time: 7 minutesE-commerce brands across various sectors share common key objectives: building trust, enhancing user engagement, and delivering a seamless, interactive shopping experience to their customers. Wondering how to do it? We shall provide you with a step-by-step guide on how to embed Instagram feed on WordPress. Statistically, over 50% of customers become more interested in a product […]

9 minute read

Top 17 Cheaper Alternatives to Yotpo – Must Read

Reading Time: 11 minutesIf you are an eCommerce business or marketer, we have a question: Are you looking for more suitable Yotpo alternatives for your brand? If yes, you’re at the right place. Leveraging the power of social commerce in your marketing efforts has become crucial for every eCommerce brand. It is that game-changing strategy that can boost […]

14 minute read

Shopping Cart Abandonment: Why And How To Prevent It

Reading Time: 8 minutesImagine this: a potential customer invests a significant amount of time browsing through your products. Say days or even weeks. Just as they put, they add products to the cart, and they vanish before finishing the checkout. It’s baffling. And exactly what shopping cart abandonment is in eCommerce. Studies show that 70.72% of online shopping […]

10 minute read