Ever thought that your engaging Instagram could be a game changer if embedded on your website? Instagram is a great, engaging platform; using it on your website can offer your brand great benefits. However, many brands feel adding Instagram videos to their websites takes time and effort.
91% of people choose online video content over other forms of content from brands. But have you ever wondered how many brands use video marketing on their website if it’s challenging? A great way to add them to your website is with various social media aggregators available in the market. Don’t worry. This does not require any coding knowledge.
A Social Insider study found that Reels have an average reach rate of 30.81%. To make your website engaging and fun, we have created this amazing blog post that will help you with the embedding process. So what’s holding you back? Let’s explore the world of Instagram videos and expand your website’s dynamics.
Types of Instagram Videos
Before learning how to embed Instagram videos into your website, let’s understand the types of Instagram videos.
Instagram Stories
An Instagram story is an element that allows you to share content that will automatically disappear after 24 hours. It is a great way to share your brand’s moments, helping increase engagement and build excitement around your brand. According to research by RivalIQ, stories (and posts!) reach a larger percentage of your followers.
Whether you’re an e-commerce brand, a content creator, an influencer, or a small business, Instagram Stories is a great medium for building brand awareness.
Instagram Reels
Reels allow users to create and record short videos on Instagram for up to 90 seconds. You can add music, effects, and voiceovers to the clips that you record to make them more engaging and fun.
A Social Insider study found that Reels have an average reach rate of 30.81%. Hence, embedding them in your website will significantly increase your brand’s visibility and reach.
Instagram Feed Videos
Instagram feed videos are regular video formats that you post on your profile in 1:1, and they appear in your followers’ main feed. According to a social media report, video posts have the highest overall engagement rate, getting more than 2X the comments of image posts.
Instagram Live Videos
Instagram live videos allow you to host live streams from your Instagram accounts. You can instantly appear on screen for a public or private audience, connecting with your audience in real-time. This is more likely to increase your brand’s engagement, as according to a report, 80% of Instagram users say they’d rather watch a Live video than read a blog.
Methods to Embed Instagram Videos on Any CMS Platform
Well, embedding Instagram videos is a great way to showcase the natural face of your brand to the viewers. Many brands need clarification about how to embed them on your embedded website. In this section, we have covered two methods to embed them easily. Let’s look at the two ways to make your work easy:
Method 1. Using Instagram Itself (Update Feed Manually)
Instagram lets you manually embed videos on the website. Follow these steps to learn how to embed them through Instagram:
Step 1. – Login to your Instagram account on your desktop.
Step 2. – Search for the video that you want to embed.
Step 3. – Click on the three dots to open the menu.
Step 4. – Select ‘Embed’ and copy the code.
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Step 5. – Paste this HTML embed code on your website backend.
Step 6. – Refresh the website, and you will see a single Instagram video on your website.
Method 2. Using Tagshop (Auto Videos Update)
Embedding Instagram videos using Tagshop makes your task more efficient as it is easier to use and has a user-friendly interface. Various themes and features help make your website visually appealing, and it also has moderation features that craft your feed quickly. Let’s learn how to embed Instagram videos on your website using Tagshop:
1. Collect Videos from Instagram
1. Login or create a free Tagshop account.
2. After logging in, select Instagram as the source network.
3. You can collect Instagram videos, such as hashtags, Profiles, Stories, Mentions, Tagged Posts, Videos, or personal accounts.
4. Hit the “Create Feed” button and connect your Instagram account.
2. Customize Your Instagram Videos
You can modify the videos feed according to your choice. From the sidebar, go to ‘content,’ select the videos you want to make public/private and remove the irrelevant ones.
Change the theme’s appearance by going to Website>Theme, Customization, and CTA Button.
Bonus Tip: Make Your Instagram Videos Shoppable
With Tagshop, you can even make your Instagram video Shoppable! It will help streamline your shopper’s buying journey. By incorporating high-quality, shoppable Instagram videos, brands can enhance their product discovery, allowing customers to find new products. This is especially beneficial for brands offering a multitude of products. They can embed various videos and effortlessly spotlight each product. Let’s learn how to make your Instagram Videos Shoppable:
1. From the sidebar, navigate to Content> Product Catalogue.
Here, you can sync your products directly from your website builder or make a custom upload.
2. Once you have synced your products, tag them to make your feed shoppable. To do this, click the “Tag Products” Button under any post on your feed.
Search for products by name, category, tags, and SKU.
*Turn on the hotspot feature and add multiple tags in a single post.
You can turn all your other posts shoppable by following the same process.
3. Generate Instagram Video Code
Once you have customized your video feed, click to “Publish” or navigate to ‘Website’ from the sidebar and tap ‘Generate Code’ at the bottom right corner of the dashboard.
Modify the width and height of the feed and copy the embed code.
Following these steps, you can easily embed an Instagram videos on any website.
Live Demo: Instagram Videos on Website
How to Embed Instagram Video on Any Website
Now that you know how to generate an Instagram Video feed code, let’s look at how to embed it easily on different CMS platforms.
Embed Instagram Videos on WordPress Website
WordPress is an open-source CMS platform that is popular among users because it does not require any prior coding experience to create a website. It is free software, and anyone can install and modify it.
To embed Instagram Videos on your WordPress website, follow these steps:
Step 1. Log in to your WordPress admin panel.
Step 2. Open the page where you want to embed your Instagram Feed and Select “Custom HTML Block.”
Step 3. Paste the Instagram Feed code that you copied from Tagshop
Step 4 – Click on the publish button, and you will be done.
You have smoothly integrated your Instagram video feed into your WordPress website.
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Add Instagram Videos to the Shopify Store
Shopify is a complete commerce platform that helps anyone start, manage, and grow their business. You can use Shopify to build an online store, manage sales, market to customers, and accept payments in digital and physical locations.
To embed Instagram Videos on your Shopify website, follow the given steps:
Step 1 – Choose ‘Shopify’ as your CMS platform and generate the embed code.
Step 2- Go to the Shopify admin panel.
Step 3- Look for the ‘Online Store’ option.
Step 4 – From the drop-down menu, select ‘ Pages’
Step 5 – Find the page where you want to embed Instagram Feed or Create a new page
Step 6 – Now, in the ‘HTML’ section, you can embed the Instagram code
Step 7 – Save all the modifications, and you’re done.
Read More – Add Instagram Feed to Shopify: 3 Different Methods
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Display Instagram Videos on the HTML Site
To embed an Instagram feed on your HTML website, follow these steps:
Step 1 – Login to your HTML website
Step 2 – Look for the page where you want to integrate the Instagram feed
Step 3 – Paste the code that you copied from Tagshop
Step 4 – Apply the changes and refresh!
You will see that your Instagram video feed has been added to your HTML website.
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Embed Instagram Videos to Magento
Magento is an e-commerce website platform owned and operated by Adobe that builds accessible e-commerce websites. To embed Instagram videos on your Magento website, follow these steps:
Step 1 – Go to your Magento account
Step 2 – Select the ‘Content’ option from the left sidebar, and under ‘Design’ select ‘Configuration’
Step 3 – Create or edit your existing webpage
Step 4 – Now scroll down and select the ‘HTML Head’ option
Step 5 – Here, paste your Tagshop-generated Instagram embed code
Step 6 – Click ‘Save Configuration’ and you’re done!
After previewing your page, you will see that your Instagram video feed has been successfully added to your Magento website.
Read More – Add Instagram Feed On Magento 2 (Adobe Commerce)
Embed Instagram Videos to Squarespace Wesbite
Squarespace is an all-in-one website builder, meaning all customization options are in one place. Follow the steps below to embed the Instagram videos on your website:
Step 1- Go to your Squarespace account
Step 1 – Open a page or editor and tap “Add Block.”
Step 2 – From the menu, choose ‘Embed’
Step 3 – In the URL field, click on the </> icon and paste your Tagshop-generated code here
Step 4 – Click ‘set’ and then ‘apply’ to publish your changes.
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Show Instagram Videos on the Wix Website
Wix is an online website-building platform that allows users to design and publish their portfolios using a drag-and-drop facility. It is a no-code website builder platform with various built-in features specifically for e-commerce marketing.
To display your Instagram Videos on the Wix Website, follow the steps:
Step 1 – Go to your Wix account.
Step 2 – On the left side of the menu bar, click on the + button
Step 3 – Tap on the More option
Step 4 – Select ‘HTML iFrames’ from Embeds
Step 5 – Paste the copied Instagram embed code in the code field
Sep 6 – Click on Apply to save the changes!
After refreshing the page, the Instagram video feed appears on your Wix Website.
Read More – How to Add Instagram Feed to Wix Website (Auto-Update)
Benefits of Adding Instagram Videos on the Website
Video content is quite popular all around the globe, and brands must take advantage of this opportunity that the Instagram video provides. Displaying Instagram videos on your website has several benefits, as it helps diversify your content. Let’s look at some of the benefits of using Instagram videos on the website:
Drive Traffic to your Website
Embedding videos on your website will also help channel your social media traffic. It helps increase users’ engagement and dwell time on your website. Search engines are always looking for better ways to serve their users and the users who like video formats most. Hence, it will enhance your website traffic manifold.
Display UGC on the Website
User-generated content from Instagram will be directly embedded on your website, which will help brand recognition. Authentic content will be delivered to website viewers, which will be trustworthy compared to other static content. Social media aggregators like Tagshop can easily incorporate it into your website.
Improve your Search Engine Rankings
Video content helps improve search engine rankings! Although you don’t need to optimize them like content, it will indirectly help improve search rankings. Adding Instagram videos might not be indexed by search engines, but the way they are optimized makes all the difference. Keywords, including those in the video title, description, and tags, help provide an additional SEO kick.
Increase your Brand Awareness
Websites often face challenges regarding brand awareness because of their monotonous nature. Well, no more! You can make your website more engaging and interactive by adding your fun Instagram videos. This will help increase your brand awareness, let users interact with your site, and improve their user experience.
Boost Sales and Conversions
When you showcase your happy customers on your website, who will not make a purchase? Well, users will see how your brand is recognized in the eyes of others and will trust your brand more. This will further help boost sales and conversions. You can also make your feed shoppable to give your customers a smooth purchase experience. This will greatly impact sales and conversions and will give your brand valuable results.
Conclusion
We hope this article has helped you learn about Instagram video integration on your website. It will not only help you get engagement but also serve as a great platform to make your buyer’s shopping journey smoother. We have covered almost everything from the embedding process to its benefits and importance. Tagshop is an excellent start if you want great features and themes while embedding Instagram videos on your website. Give it a try and see the magic!
