Product page galleries are a popular solution leveraged by thousands of global brands to strategically improve conversions and revenue without massive investments.
In an ecommerce conversion funnel, the most crucial page is the product page, where the user decides whether to buy the product or not.
So, it is essential that product pages hit the right strings for potential customers to make positive buying decisions. However, the challenge is to deliver trustworthy, authentic, and beneficial information that helps in turning leads into customers.
This is where the importance of Product page galleries comes into the picture.
What Are Product Page Galleries?
Product page galleries are mainly the shoppable UGC galleries embedded on the product pages on an ecommerce site or online store. These product page galleries feature visual UGC and social media posts relevant to the product on the page.
Tagshop defines product page galleries as curated galleries featuring shoppable visual UGC relating to the product page it is published on.
These galleries help in showcasing how existing customers are using the product in real life. In addition, this visual marketing inspiration fueled by user-generated content helps build trust and credibility for that page’s product.
Why Are Product Page Galleries Important For eCommerce & Online Store?
For eCommerce and Online Brand stores, the product page plays an important role in turning leads into buyers. This is why brands showcase reviews & ratings on product pages.
But text reviews aren’t enough to inspire purchases. Consumers want visual inspiration and reviews that build stronger trust and showcase authenticity.
That’s why more and more brands are integrating visual cues on their product pages. Having product images and videos give a better understanding and visual overview to the consumers.
Not just any visual content, but a more real, credible, and inspiring form of visual content is what brands are looking for and leveraging on their online store.
Therefore, this is why product page galleries are so crucial. These galleries feature visual UGC that builds social proof, helps to showcase authenticity, and inspires consumers to make a purchase.
How To Create & Publish Product Page Galleries
Now that you have explored the what & why of Product page galleries, it is time to find out how you can create and publish Product page galleries for your Online store or ecommerce.
Tagshop is the most popular social commerce platform for brands to create and publish shoppable Instagram feed and UGC galleries for product pages based on intelligent content curation for each product page.
The steps have been divided into 5 main Steps for better understanding.
Step1: Login Into Your Tagshop Account
Sign up to access a Free Tagshop Account Or Login into your Existing Account
Step 2: Collect Content
The first step is to collect content from your preferred social media platform. You can collect content through sources like hashtags, user handles, or user mentions.
Step3: Create a Gallery
After collecting content, you can create a compelling gallery from the content. You can create specific galleries from Facebook, Instagram, and YouTube content
Step 4: Add Product Tags
Once your gallery is created, you can add product tags to each video and turn it into shoppable. Once your content has product tags, customers can tap on the video and directly shop for products from the gallery.
Step 5: Publish Your Gallery
After adding product tags to your gallery, you can integrate your gallery into your e-commerce touchpoints—for example, your website’s homepage, product pages, or checkout page.
Benefits of Product Page Galleries For Brands
Here are a few of the key benefits that brands can leverage by integrating product page galleries into their online store or ecommerce site.
1. Get Those Key Conversions & Sales
The first and most important benefit is that these product page galleries directly help in increasing the brand conversion rate and maximize sales.
Potential leads who have completed the ecommerce funnel and have reached the end of the funnel present a high potential to conversions. So, the galleries featuring inspiring and authentic shoppable UGC will help turn consumer interest into buying the product.
2. The Influence of Social Proof & Trust
Brand trust is the most important factor that influences the purchase decision of any consumer in this age of social shopping platforms. As consumer distrust is at an all-time high due to various reasons.
Therefore, it is essential to provide information that users can trust easily. Having shoppable product page galleries featuring real UGC will help to build trust and social proof for your product and brand.
SOCIAL PROOF ON THE PRODUCT PAGE INCREASES THE POSSIBILITIES OF CONVERSION BY 9 TIMES
3. Inspiration Is Crucial For Shopping
Inspiration is closely related to shopping. That’s why influencers have a huge role in the online shopping industry. Similarly, now that role is played by visual UGC on social media and on-site with product page galleries. You can even curate the visual UGC directly through on-site UGC uploads to drive shopping inspiration.
User-generated content featuring images and videos showcasing how real customers use products in real life inspires potential customers. This inspiration helps users understand product aesthetics, its real-life usage, durability, customer satisfaction, and more.
4. Upsell Products With Shop The Lookbook
Upselling is a massive opportunity for ecommerce and online stores as this increases the average order value and cart size of the customer. With product page galleries, it works as a lookbook where the consumers can shop the complete look or buy products complementing the actual product.
These Shop the look galleries allow customers to explore a complete look and get inspiration from different products that align with the product on the page.
5. Simple Way To Reduce Cart Abandonment
Cart abandonment has been the key challenge for ecommerce and online stores that negatively affects their ecommerce conversion rate. As a result, many people come to the product page but do not complete the purchases.
However, product page galleries featuring shoppable content can help encounter the cart abandonment challenges. These galleries provide trustworthy and inspiring information which is shoppable. This helps in instantly turning the interest into action for potential customers.
Conclusion
The product page galleries are a perfect way to make your product pages stand out and impact consumers’ purchase decisions. In addition, you can leverage these galleries to inspire potential customers seamlessly.
So, make the most of your social content and visual UGC through these galleries to drive brand trust, garner engagement, and boost revenue by maximizing your conversions.
