You don’t buy anything online, right? You spend some time on products and only buy when you trust and feel authentic about them. How do you judge that? Obviously, by reading their eCommerce product reviews and video testimonials. Everyone does the same when it comes to shopping online.
Product reviews are non-negotiable in any e-commerce journey and are much needed to influence any purchase decision. This blog will help you understand e-commerce product reviews more profoundly and how they impact revenue and sales.
What are eCommerce product reviews?
eCommerce product reviews are customer comments, thoughts, feedback, and evaluations provided when customers buy from an e-commerce website. They help e-commerce businesses understand the customers’ requirements and pain points, and businesses use these reviews to improve their products and services, thus pushing more sales and building customer trust.
Types of eCommerce product reviews
E-commerce product reviews provide valuable insights to customers who want to purchase. Some of the common types of e-commerce product reviews are:
Based on the Nature of the Reviews
We have three types of reviews based on the nature of the reviews. Let’s look at them:
Positive Reviews
Positive reviews are something that customers love about your business. These reviews are crucial to build a solid customer base. Positive reviews highlight the brand’s strength by emphasizing product quality, features, etc. This helps increase customer satisfaction and builds trust.
Negative Reviews
Although negative reviews are bad experiences, they provide valuable insights. They help identify product imperfections and shortcomings, offering an opportunity to improve and enhance a business’s products and services.
Neutral Reviews
Neutral reviews give constructive feedback. They cover both positive and negative aspects of your product or service. Such reviews include ‘This product is okay,’ ‘Not bad,’ etc. Respond to them constructively to retain them for the long term.
Based on the Format of the Review
Based on the format, we have three types of reviews. These are:
1. Photo Reviews
These types of reviews are user-generated photos of your products. Customers upload product photos and share their experiences with the products. These reviews give customers a better idea of the product’s appeal. Brands can use these reviews in many other ways, such as embedding them on their website or emailing them.
2. Video Reviews
Product Video reviews are among the most engaging user-generated reviews you can generate from your audience. They provide a detailed product analysis, showcasing its features and benefits. Video reviews provide a more realistic view of the product and are becoming increasingly popular because of their engagement.
3. Text Reviews
Text reviews are written evaluations of your product or service. It is generally written by a consumer who has used your product, service, or experience and wants to share their thoughts and opinions with others.
Benefits of E-commerce Product Reviews
E-commerce reviews help increase around 18% of sales in the market. Reviews always give good results, be they positive or negative. Let’s look at some of the benefits of e-commerce product reviews:
1. Influence the buying decision
Reviews are a big part of the customer buying journey, and customers are most likely to purchase a product or service if others recommend it. Whenever you want to purchase, you look for the reviews first; this helps you see how others favor your brand in the market.
2. Boost SEO
Customer reviews on your website will regularly update your content, which will help boost SEO. Ask your potential customers for Google reviews to improve your ranking in the search engines.
3. Builds Trust
Customer reviews showcase that your brand has value and that people love your products. They create an impression in viewers’ eyes, which further helps build trust and social proof for your brand. They also attract new audiences to your brand and increase the chances of engagement and interaction.
4. Improved Sales and Conversions
Reviews have a significant impact on generating sales and conversions for any business. When a user leaves a good review for your product, customers are likely to purchase it, thus increasing e-commerce sales. Make sure to provide them with proper service and experience to build a reputation in the market.
5. Cost-effective marketing
Customer reviews are a great eCommerce marketing tool that requires no complexities and budget. With no additional cost, you can quickly push your customers to purchase by using positive reviews as a secret sauce. Customer reviews act as a trigger for those confused about your brand and, hence, will serve as a cost-effective marketing tool.
How to Encourage Customers to Leave More Product Reviews? (Collection)
Reviews are one of the most influential factors when making a purchasing decision. Trying to find the best way to collect customer reviews? Let’s find out some of the most beneficial ways:
1. Simply request a one
Start by asking for one! It’s essential to request reviews from customers at the right time. Happy customers with your product or service are likelier to leave a review. Customers love to share their experiences—they need a reminder. Don’t hesitate to ask them.
2. Embed them on your website.
You can embed your review feed on your website to build social proof and attract more reviews simultaneously. Many shoppable video platforms, like Tagshop, allow seamless integration of your reviews from different social media platforms on your website. By looking at those reviews, customers will be more likely to share their experiences! Give these 15 eCommerce tools a try and see the magic.
3. Automate the Review Process
Automating the review process can make it smoother. With automation tools like Tagshop, you can redirect customers to your business page and ask for feedback. You can also send follow-up emails and SMS to customers and encourage them to share their reviews with various automation tools available in the market.
4. Personalize your requests
Try to make your review process as personal as possible. This will attract customers’ attention. When asking for customer feedback, include the customer’s name and recent purchase and thank them for their trust and loyalty. This will make them feel valued and included and increase their chances of leaving a review.
5. Respond to the reviews.
Responding to reviews helps build relationships with your customers. Reply to both positive and negative reviews, as it makes customers feel valuable in the eyes of the brand. It also shows the viewer that you are taking care of your customers and taking steps to improve.
6. Simplify your Customer Review Journey
Make your customer review as simple as possible. Without much navigation, make it user-friendly, as this will attract customers to leave reviews. Often, customers leave sites where the review process is complex. You can include a link to your review page or use a third-party management service.
How does Tagshop help to collect eCommerce product reviews?
Tagshop is one of the best tools for e-commerce product review collection and integration. With various features and customization options, you can create an attractive feed and simplify your review collection process. Let’s walk through how Tagshop can help you with this:
1. User-generated content (UGC) galleries
With Tagshop, you can create visually appealing UGC galleries. By creating dedicated UGC galleries, Tagshop provides an excellent platform for customers to share their experiences, photos, videos, testimonials, etc. These user-generated content galleries attract potential customers and help build trust and credibility for the brand.
2. Social media integration
There is no better social proof than user-generated content on social media. Encourage customers to share their experiences via social media through stories, photos, videos, etc. This will also help increase engagement and interaction. To increase the chances of interaction, try collecting visual reviews and adding them to your Shopify website.
3. Review moderation and management tools.
Tagshop offers review moderation and management tools to create a seamless experience for your customers and viewers. Automated content moderation eliminates irrelevant and spam reviews, maintaining a high-quality review environment. You can easily rely on their intelligent AI-led features, which make product tagging hassle-free. You can even auto-match your products to the content in your gallery and streamline the process of turning your posts and videos shoppable.
4. Analytics and Reporting
Tagshop offers real-time analytics and ecommerce dashboard capabilities, allowing businesses to monitor and review critical metrics easily. This helps monitor and track customers’ behavior easily and gives the brand room for improvement.
Conclusion
So far, we have learned everything about e-commerce product reviews, like what they are, how they help, etc. Customer reviews help attract more engagement and build a loyal community. Avoid any kind of misinformation or manipulation, as it is often against the review sites’ policies.
Treat positive and negative reviews as an opportunity to improve and engage with your customers. This will help build trust and credibility in users’ eyes and attract customer loyalty. Please take advantage of the power of user-generated content reviews and utilize them in your e-commerce business journey to get more positive results.
